Exam 4: Analyzing Consumer Behavior

Claritas's PRIZM system links together census data and purchasing data to form psychographic-like segments.

Which of the following generational cohorts were born between 1901-1924?

Which of the following stages of the family life cycle best describes young married couples with younger children under age 6?

In technology-based markets,the marketing manager must understand who are the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures.Which of the following types of customers will be the last to buy the product?

Which of the following generational cohorts are the grandparents of the Millenials?

Which of the following stages of the family life cycle best describes older married couples whose children do not live with them,and the head(s)have retired?

According to Abraham Maslow,physiological needs are basic human needs.

As a result of the search for alternatives through internal and external information sources,customers form three different sets of options.The ________ set is the set of products the customer has actually chosen within a specified period of time.

While syndicated research can show only what has happened in the past,using extrapolation,an accurate potential of a particular segment can be obtained.

According to the VALS system developed by SRI International,________ are avid customers and spend much of their money on clothing,fast food,music,movies,and video.

From the customer's perspective,the unique problems associated with the marketing of technology based products are concentrated largely in the late growth or maturity stage of the product life cycle.

Economic theory predicts that rational customers will collect information only to the point at which the marginal benefit of obtaining the information in terms of incremental value to making a choice equals the marginal cost.

According to the VALS system developed by SRI International,________ are both unsure about themselves and low in socioeconomic status.

In considering the purchase of technology-based products,a customer will adopt an innovation only if she or he considers it to be an improvement over the current product being used to satisfy the same need.

Which of the following is an example of a geographic variable?

Which of the following types of variables characterizes the differences between people in terms of lifestyles,personalities,and social class?

A customer analysis is one of the key building blocks on which the marketing strategy rests.

Cycles defined in years as an evaluation is most related to these categories of business.

Which of the following is a multivariate statistical procedure to reduce a set of variable to a smaller set that retains most of the information of the original set?

For frequently purchased products,repeat buying is critical to success.