Exam 12: Channels of Distribution

Product categories are considered to be the business units that should be customized on a store-by-store basis to satisfy customer needs.Which of the following best describes this process?

Which of the following statements is true regarding Russia and other former soviet bloc countries?

For some products,channels may actually be part of the manufacturing process by performing certain production functions.Identify this channel function.

Which of the following is a process seeking to reducing costs throughout the entire distribution system,resulting in lower prices and increased consumer demand?

A modification of the multiple-channel system is the ________ system.

Which of the following statements is true about continuous replenishment program (CRP)?

Which of the following is particularly a problem with multiple channels?

In case of an indirect channel,the company has direct contact with the end-customer.

Which of the following is more concerned with how a particular product category is selling rather than a particular brand?

List and briefly describe the major channel functions.

A merchant establishment operated by a concern that is engaged primarily in buying,taking title to,usually storing and physically handling goods in large quantities,and reselling the goods to retail or to industrial or business users is known as wholesaler.

In today's marketing environment,designing channel systems with multiple channels is the exception,not the norm.

One of the major sources of channel conflict is goal divergence.

________ is most often found when there are significant currency-exchange-rate or price differences between countries that make it profitable to purchase goods in one country and then import them into another for resale.

Activities of channel management that requires getting channels to carry and sell the product are known as ________ activities.

Walmart used its investments in information technology to create direct links between its own warehouses and manufacturers,thereby eliminating the need for independent wholesalers in its system.This is an example of:

Which of the following best describes an agent who generally operates on an extended contractual basis,often sells within an exclusive territory and handles non-competing but related lines of goods?

Which of the following statements is true regarding changes in the distribution channel?

Because channel members often have direct contact with customers,it is an ideal situation for collecting information about customer and competitor behavior.Which of the following channel functions best describes this event?

Which of the following statements is true about an indirect channel?