Question 1

Explain the concept of geodemographic targeting and how it is being used in today's marketplace.

Accepted Answer

The word geodemographic is a conjunction

Question 2

Which criteria for determining segment effectiveness is the degree to which the programs can be formulated and implemented?

Accepted Answer

A)  Measurable 
B)  Substantial 
C)  Accessible 
D)  Differential 
E)  Actionable 
A)  Measurable 
B)  Substantial 
C)  Accessible 
D)  Differential 
E)  Actionable

Question 3

Which type of data is relatively difficult or expensive to obtain but is the best predictor of choice behavior?

Accepted Answer

A)  demographic 
B)  psychographic 
C)  behaviorgraphic 
D)  geodemographic 
E)  holographic 
A)  demographic 
B)  psychographic 
C)  behaviorgraphic 
D)  geodemographic 
E)  holographic

Question 4

In what way are Asian Americans unlike other ethnic groups?

Accepted Answer

A)  They tend to purchase prestige products. 
B)  They are geographically concentrated. 
C)  Their average age is considerably younger. 
D)  They speak a variety of languages. 
E)  More than half speak only their native language at home. 
A)  They tend to purchase prestige products. 
B)  They are geographically concentrated. 
C)  Their average age is considerably younger. 
D)  They speak a variety of languages. 
E)  More than half speak only their native language at home.

Question 5

Non-Hispanic African Americans constituted approximately what percent of the U.S.population in 2014?

Accepted Answer

A)  8 
B)  12 
C)  16 
D)  32 
E)  45 
A)  8 
B)  12 
C)  16 
D)  32 
E)  45

Explain the concept of geodemographic targeting and how it is being used in today's marketplace.

Which criteria for determining segment effectiveness is the degree to which the programs can be formulated and implemented?

Which type of data is relatively difficult or expensive to obtain but is the best predictor of choice behavior?

In what way are Asian Americans unlike other ethnic groups?

Non-Hispanic African Americans constituted approximately what percent of the U.S.population in 2014?

An Overview of Integrated Marketing Communications

Enhancing Brand Equity and Accountability

Brand Adoption, Brand Naming and Intellectual Property Issues

Environmental, Regulatory and Ethical Issues

The Communications Process and Consumer Behavior

The Role of Persuasion in IMC

Imc Objective Setting and Budgeting

An Overview of Advertising Management

Effective and Creative Ad Messages

Endorsers and Message Appeals in Advertising

Traditional Ad Media

Digital Media: Online, Mobile and App Advertising

Social Media

Direct Marketing, CRM, and Other Media

Media Planning and Analysis

Measuring Ad Message Effectiveness

Sales Promotion Overview and the Role of Trade Promotion

Consumer Sales Promotion: Sampling and Couponing

Consumer Sales Promotion: Premiums and Other Promotions

Public Relations, Content Marketing, Viral Marketing, and Sponsorships

Packaging, Pop Communications, and Signage

Personal Selling

Filters

Exam 5: Segmentation, Targeting, and Positioning

Explain the concept of geodemographic targeting and how it is being used in today's marketplace.

Which criteria for determining segment effectiveness is the degree to which the programs can be formulated and implemented?

Which type of data is relatively difficult or expensive to obtain but is the best predictor of choice behavior?

In what way are Asian Americans unlike other ethnic groups?

Non-Hispanic African Americans constituted approximately what percent of the U.S.population in 2014?

An Overview of Integrated Marketing Communications

Enhancing Brand Equity and Accountability

Brand Adoption, Brand Naming and Intellectual Property Issues

Environmental, Regulatory and Ethical Issues

The Communications Process and Consumer Behavior

The Role of Persuasion in IMC

Imc Objective Setting and Budgeting

An Overview of Advertising Management

Effective and Creative Ad Messages

Endorsers and Message Appeals in Advertising

Traditional Ad Media

Digital Media: Online, Mobile and App Advertising

Social Media

Direct Marketing, CRM, and Other Media

Media Planning and Analysis

Measuring Ad Message Effectiveness

Sales Promotion Overview and the Role of Trade Promotion

Consumer Sales Promotion: Sampling and Couponing

Consumer Sales Promotion: Premiums and Other Promotions

Public Relations, Content Marketing, Viral Marketing, and Sponsorships

Packaging, Pop Communications, and Signage

Personal Selling

Filters