Exam 5: Segmentation, Targeting, and Positioning

Which of the following is a VALS segment? 

Which VALS group is the most likely to buy hand tools? 

Targeting implies precision and _____.

The best predictor of one's future behavior is his or her _____.

There are indications that baby boomers are retaining many of their more youthful consumption habits.Which industries would be the most influenced by this phenomenon? Discuss how marketing strategies would be impacted.

Which VALS group has the fewest resources with which to cope with a changing world? 

Sophisticated practitioners realized that demographic information tells only part of the story about consumers' buying preferences and purchase behaviors,and began investigating consumers' _____ characteristics as a means of obtaining a richer understanding of consumer behavior.

The premise underlying geodemographic targeting is that people who reside in similar areas also share demographic and lifestyle similarities.

In the U.S.,"olders" (ages 55 to 64)have _____ in recent years.

In general,_____ refers to information about consumers' attitudes,values,motivations,and lifestyles as they relate to buying behavior in a particular product category.

Singles _____.

Which VALS group is the most likely to structure their social lives around their family and work? 

Which of the following is a VALS segment? 

Someone who views his or her work as just a job,rather than a career,is likely in which VALS group? 

Which of the following describes one of the MindBase segments? 

Since the 1950s,households in the U.S.have _____ in number,_____ in size,and _____ in character.

Which PRIZM NE cluster includes neighborhoods where occupants live eclectic lifestyles and includes a mix of singles,recently divorced and single parents who have moved into older,inner-ring suburbs? 

The traditional American family (i.e.,married couples with children younger than 18 years of age)represents over 75 percent of all U.S.households.

Market segmentation is the act of dividing a market into distinct groups of customers who might require separate products or marketing mixes.

Makers in the VALS classification framework tend to buy the finer things in life.