Exam 11: Endorsers and Message Appeals in Advertising

An advertiser who asks if the target market will relate positively to the endorser is considering which practical issue in selecting a celebrity endorser? 

When the receiver finds something in an endorser that they consider attractive,persuasion occurs through a process of _____.

The processing mode of ______ is associated with the source attribute of credibility.

Describe the three dimensions of attractiveness,and explain the connection between attractiveness and persuasion.

What major issues regarding the selection of an endorser might executives of corporations consider before making an offer?

Evidence suggests that the use of explicit sexual illustrations in advertisements may interfere with consumers' processing of message _____ and reduce message _____.

Appeals to fears in advertising identify the negative consequences of _____.

Which communication function do many advertising practitioners and scholars think music performs? 

Comparative advertisements seem to be evaluated more favorably by people who hold a prior preference for the comparison brand.