Exam 5: Internal Scanning and Organizational Analysis

Core competencies may mature and become core deficiencies.

Using concurrent engineering, Chrysler Corporation was able to reduce its product development cycle from 60 to 36 months.

The product life cycle enables a marketing manager to examine the marketing mix of a particular product or group of products in terms of its position in its life cycle.

The rate at which a firm's underlying resources and capabilities depreciate or become obsolete is called

Capabilities refer to a corporation's ability to exploit its resources.

A value chain is a linked set of value-creating activities.

A current trend in corporate information systems is the increasing use of the Internet for marketing, intranets for internal communication, and extranets for logistics and distribution.

Human resource departments have found that to reduce employee dissatisfaction and unionization efforts, they must

Tacit knowledge is harder than explicit knowledge for competitors to imitate.

Competencies are the organization's assets and are the basic building blocks of the organization.

Which of the following is a function of corporate culture?

Flexible manufacturing permits the low-volume output of custom-tailored products at relatively low unit costs through economies of scope.

It is generally accepted that process R&D normally dominates the early stages of a product's life cycle, whereas product R&D becomes especially important in the later stages.

When a company uses the same marketing channel for two separate products, this is an example of an economy of scope.

The impact of a specific change in sales volume on net operating income is referred to as the

A company's center of gravity is the part of the value chain that is most important to the company and the point where its greatest expertise and core competencies lie.

What is the attribute of corporate culture that is the degree to which members of a unit accept the norms, values, or other culture content associated with the unit?

The proposition that silicon chips double in complexity every 18 months is referred to as

A good rule of thumb for R&D spending is that a corporation should spend at a "normal" rate for that particular industry unless its strategic plan calls for unusual expenditures.

A corporation's ability to exploit its resources is referred to as its