Question 1

The marketing mix refers to product, place, packaging, and price.

Accepted Answer

A) True 
 B)False

Question 2

Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called

Accepted Answer

A)  SWOT. 
B)  competitive forces. 
C)  internal strategic factors. 
D)  quality accounting. 
E)  factor analysis. 
A)  SWOT. 
B)  competitive forces. 
C)  internal strategic factors. 
D)  quality accounting. 
E)  factor analysis.

Question 3

Which one of the following is NOT one of the four methods to improve the corporation's quality of work life?

Accepted Answer

A)  improve the work environment 
B)  introduce participative problem-solving 
C)  improve the responsiveness of management 
D)  introduce innovative reward systems 
E)  restructuring work 
A)  improve the work environment 
B)  introduce participative problem-solving 
C)  improve the responsiveness of management 
D)  introduce innovative reward systems 
E)  restructuring work

Question 4

When the value chains of two separate products or services share activities, such as the same marketing channels, in order to reduce costs, this is an example of

Accepted Answer

A)  economies of scope. 
B)  economies of scale. 
C)  economies of integration. 
D)  economies of learning. 
E)  outsourcing. 
A)  economies of scope. 
B)  economies of scale. 
C)  economies of integration. 
D)  economies of learning. 
E)  outsourcing.

Question 5

Research indicates that greater financial leverage has a positive impact on performance for firms in stable environments.

Accepted Answer

A) True 
 B)False

Question 6

An example of the promotion variable of the marketing mix is

Accepted Answer

A)  advertising. 
B)  discounts. 
C)  location. 
D)  services. 
E)  quality. 
A)  advertising. 
B)  discounts. 
C)  location. 
D)  services. 
E)  quality.

Question 7

Research reveals a positive relationship between corporate reputation and financial performance.

Accepted Answer

A) True 
 B)False

Question 8

The process of taking a new technology from the laboratory to the marketplace is called

Accepted Answer

A)  economies of scope versus operating leverage. 
B)  the R&D mix. 
C)  technological competence. 
D)  technological transfer. 
E)  technology discontinuity. 
A)  economies of scope versus operating leverage. 
B)  the R&D mix. 
C)  technological competence. 
D)  technological transfer. 
E)  technology discontinuity.

Question 9

A functional structure is appropriate for a medium sized firm with several product lines in one industry.

Accepted Answer

A) True 
 B)False

The marketing mix refers to product, place, packaging, and price.

Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called

Which one of the following is NOT one of the four methods to improve the corporation's quality of work life?

When the value chains of two separate products or services share activities, such as the same marketing channels, in order to reduce costs, this is an example of

Research indicates that greater financial leverage has a positive impact on performance for firms in stable environments.

An example of the promotion variable of the marketing mix is

Research reveals a positive relationship between corporate reputation and financial performance.

The process of taking a new technology from the laboratory to the marketplace is called

A functional structure is appropriate for a medium sized firm with several product lines in one industry.

Basic Concepts in Strategic Management

Corporate Governance

Ethics and Social Responsibility in Strategic Management

Environmental Scanning and Industry Analysis

Strategy Formulation: Situation Analysis and Business Strategy

Strategy Formulation: Corporate Strategy

Strategy Formulation: Functional Strategy and Strategic Choice

Strategy Implementation: Organizing for Action

Strategy Implementation: Staffing and Directing

Evaluation and Control

Suggestions for Case Analysis

Filters

Exam 5: Internal Scanning and Organizational Analysis

The marketing mix refers to product, place, packaging, and price.

Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called

Which one of the following is NOT one of the four methods to improve the corporation's quality of work life?

When the value chains of two separate products or services share activities, such as the same marketing channels, in order to reduce costs, this is an example of

Research indicates that greater financial leverage has a positive impact on performance for firms in stable environments.

An example of the promotion variable of the marketing mix is

Research reveals a positive relationship between corporate reputation and financial performance.

The process of taking a new technology from the laboratory to the marketplace is called

A functional structure is appropriate for a medium sized firm with several product lines in one industry.

Basic Concepts in Strategic Management

Corporate Governance

Ethics and Social Responsibility in Strategic Management

Environmental Scanning and Industry Analysis

Strategy Formulation: Situation Analysis and Business Strategy

Strategy Formulation: Corporate Strategy

Strategy Formulation: Functional Strategy and Strategic Choice

Strategy Implementation: Organizing for Action

Strategy Implementation: Staffing and Directing

Evaluation and Control

Suggestions for Case Analysis

Filters