Exam 16: Managing Information in a Global World

Narrative 16-1 Take a look in your purse or wallet-do you see an Air Miles card You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms. -Refer to Narrative 16-1. Which term can be used to describe an individual's purchase history using Air Miles?

Electronic data interchange (EDI),extranets,and the Internet have proven to provide such a competitive advantage that managers are scrambling to find ways to use them in their own companies.

What are intranets?

Extranets are used to handle organizational transactions with suppliers and distributors.

What is the term for an information system that helps managers understand problems and potential solutions by acquiring and analyzing information with sophisticated models and tools?

Sarah sells advertising space for a fashion magazine. To schedule a client's advertisement,Sarah is able to access the company's media department when she is with the client. She can place the ad right into a magazine page so the client can see exactly what it will look like and where on the page it will be positioned. What technology does Sarah use to accomplish this?

Moore's law refers to the prediction that every 18 months,the cost of computing will drop by 50 percent as computer-processing power doubles.

Which of the following works by using a collection of "if-then" rules to sort through information and recommend a course of action?

The first airline that was able to allow passengers to buy their plane tickets and reserve their seats online had first-mover advantage.

Peter used a photocopy of a sales report to capture the information into his computer so that he could make changes to the report using his word processing software. What enabled Peter do this?

According to the textbook,where is information derived from?

Customer survey data produce accurate information.

The primary difference between raw data and information is meaning to the user.

Chris was the first amongst the sales group to purchase a smartphone when they were introduced to the market. This gave Chris an upper hand on other sales staff as he could stay in closer touch with current and potential customers and respond to their needs more quickly. What upper hand did the smartphone give Chris?

Which of the following terms is best used to define a table showing the order frequencies as well as the average dollar value of the orders of different segments of a catalogue retailer's market?

What is the key to sustaining a competitive advantage?

Which of the following terms BEST describes the cost to convert data into information?

If you've been involved in an automobile accident and are transported to hospital with broken bones,why might the paramedics not be interested in your complete medical history?

What are the three kinds of information technology used by executives,managers,and workers inside a company to access and share information?

By examining checkout data,supermarkets have learned that people who are buying non-alcoholic beer typically also buy a bag of salty snacks. As a result of this finding,supermarkets often place displays of non-alcoholic beer near the chips and pretzel aisle. Which of the following activities would help supermarkets with this strategy?