Exam 3: Selling on the Web

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Two or more companies who have joined forces to undertake an activity over a long period of time are said to have created a(n) _____.

(Short Answer)
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List the reasons why people visit Web sites.

(Short Answer)
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Companies change their revenue models to meet the needs of the new and changing Web users.

(True/False)
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_____ is the testing and evaluation of a site by its owner to ensure ease of use for site visitors.

(Multiple Choice)
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Business-to-business sellers are passive adopters of the Web catalog model.

(True/False)
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In the context of professional services using a fee-for-service revenue model, _____ was a pioneer in offering online therapy to patients in the United States.

(Multiple Choice)
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In the _____ communication model, both the buyer and the seller participate actively in the exchange of information.

(Short Answer)
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Online stock brokerage firms use a(n) _____ revenue model, which allows them to charge their customers a commission for each trade executed.

(Multiple Choice)
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Electronic books are rapidly replacing physical books

(True/False)
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A disadvantage of the Web catalog revenue model is that the products sold in physical stores cannot be sold on the Web.

(True/False)
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The introduction of a new intermediary, such as a fee-for-transaction Web site, into a value chain is called _____.

(Multiple Choice)
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One problem that the Web presents for clothing retailers of all types is that _____.

(Multiple Choice)
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Publishers do not experience sales losses as a result of online distribution.

(True/False)
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Online stock brokerage firms use a(n) _____ revenue model.

(Short Answer)
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Many classified advertising sites generate substantial revenue, replacing newspapers' historical role as the primary carrier of classified ads.

(True/False)
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All electronic commerce initiatives have the goal of providing revenue.

(True/False)
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A regular program of _____ can help organizations identify navigation issues on their Web sites and resolve them.

(Short Answer)
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Channel conflict is also referred to as _____.

(Multiple Choice)
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A(n) _____ is a graphic image built from customer measurements on which the customer can try clothes.

(Short Answer)
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Companies using _____ revenue model charge a fee based on the value of the service provided on the Web.

(Multiple Choice)
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