Exam 3: Selling on the Web

A(n) _____ service provides an electronic version of an invoice with all of the details that would appear in the printed document.

The set of characteristics that marketers use to group visitors is called _____.

In the _____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.

In the fee-for-service model, the fee is based on the number or size of transactions the service providers process.

The process of providing customers access to a company's products through a coordinated presence in multiple distribution channels is called _____.

Although online banks let customers pay their bills electronically, most customers still receive their bills in the mail.

Personal contact and mass media approaches are often called _____.

Visitors to Web sites are often reluctant to provide demographic information because of _____.

​A(n) _____ is a site that people use as a launching point to enter the Web.

A key goal for the Web sites of many not-for-profit organizations is _____.

The defining characteristic of the mass media promotion process is that the seller is active and the buyer is passive.

On Web sites that use the advertising-subscription revenue model, subscribers are typically subjected to much more advertising than they are on sites supported completely by advertising.

To prevent illegal copying, some online music sellers required buyers to download and install ________ software that limited the number of copies that could be made of each audio file.

An organization's _____ is the public image it conveys to its stakeholders.

Even when products are commodity items, the _____ element can be a powerful differentiating factor for which a customer will pay extra.

_____ are advertising efforts directed to a known recipient and include mail, telephone calls, and e-mail.

The personal contact approach to identifying and reaching customers is sometimes called _____.

The catalog-based revenue model is also called the _____.

What is the difference between the personal contact model of communicating on the Web and the mass media approach?

In a(n) _____ revenue model, subscribers pay a fee, but also accept some level of advertising.