Exam 7: Testing and Experimenting in Markets

Sean has created an automatic cat feeder that will release small amounts of wet food at times set by the owner.He hopes that the unit will solve the problem of having to feed the cat multiple times a day or having to throw out food that has gone dry.He builds seven crude but serviceable units and asks friends with cats to test the product.He then attains their feedback.What is this action called?

Kristin is a buyer for a local Costco.She is interested in having your line of one-of-a-kind jewelry displayed during a weekend promotion.However, her supervisor, Dave, says they have had too many unsuccessful jewelry displays lately and he does not want to present the idea to the store manager.What type of customer is Dave?

For a prototype to be effective, it must communicate what our ideas would look like, behave like, and how they work.

The customers who actually buy, use, and give feedback on your product are called which of the following?

A city is suggesting that homeowners participate in a mandatory recycle program.Which of the following would most likely be sketched as the benefit (remember that storyboards are from the customer's perspective)?

Diego has developed a software program idea that will help students organize their study notes.The program will interface with online readers that highlight components of the book, allow the student to upload notes taken on a notebook or tablet, and will store relevant audio excerpts.All forms of notes can be tagged for categorization.Design a hypothesis that will determine interest in this product and discuss how the experiment might be carried out.

A city is suggesting that homeowners participate in a mandatory recycle program.Which of the following would most likely be sketched as the problem (remember that storyboards are from the customer's perspective)?

A pilot test ______.

In Rent the Runway's second experiment, what was the added information the company gained about its potential service?

Imagine that you are in a Starbucks restaurant and are testing the hypothesis that most people are in the store for less than 10 minutes.How would you test that hypothesis?

Angelina makes all purchases of printers and small computers for her company, a company that employs over 1000 people.However, all purchases must be approved by her district vice president.The district vice president would be listed under which of the following customer types?

An experiment begins with an assumption know as which of the following?

The main problem with analyzing historical data is that ______.

Describe an experience you had while traveling or engaging in a new activity.Identify what the experience was and what elements you later incorporated into your life.

Describe why storyboarding is an effective form of experimentation.

Dholakia and Durha conducted an experiment to assess businesses effect on consumers.What was the researchers' hypothesis?

Demonstrate how taking apart a residential smoke detector might help you apply experimentation to improve the product.

Which of the following is an important benefit of experimentation?

Sean is thinking about creating an automatic cat feeder similar to one that he created for dogs.He talks to several cat owners to find out what they dislike about feeding their cats.He also takes a look at current cat feeders and asks the same cat owners what they like and don't like about the feeders.What is this action called?

Antoinette wants to test her new vegetarian burger and test the hypothesis that people will not be able to tell it is not beef.She tests her product at a local big box store and hands samples out, telling people that it is a new hamburger product.She then asks them to fill out a questionnaire about the product.Discuss how this experiment is or is not being conducted in an ethical manner.