Question 1

In this type of pricing, customers are encouraged to believe that the product is less expensive than it really is:

Accepted Answer

A) skimming 
B) fair pricing 
C) psychological pricing 
D) customer led pricing 
A) skimming 
B) fair pricing 
C) psychological pricing 
D) customer led pricing

Question 2

A Las Vegas theater offers a free performance.There is a two-drink minimum.This is an example of what strategy?

Accepted Answer

A) value-based pricing 
B) cross subsidies 
C) multiparty 
D) utility and usage 
A) value-based pricing 
B) cross subsidies 
C) multiparty 
D) utility and usage

Question 3

Which of the following refers to the model that gives the product away to one party but charges another party?

Accepted Answer

A) dual system 
B) multiparty business 
C) single-party marketing 
D) double-bind pricing 
A) dual system 
B) multiparty business 
C) single-party marketing 
D) double-bind pricing

Question 4

The component of revenue that is addressed when a company offers a frequent shopper award is:

Accepted Answer

A) frequency 
B) selling price 
C) selling process 
D) customers 
A) frequency 
B) selling price 
C) selling process 
D) customers

Question 5

The financial report that measures the financial performance of your business on a monthly or an annual basis is:

Accepted Answer

A) profit and loss statement 
B) income tax statement 
C) balance sheet 
D) credit report 
A) profit and loss statement 
B) income tax statement 
C) balance sheet 
D) credit report

Question 6

A cell phone company offers a promotional in which they give away a free phone to people who purchase the highest-level data usage plan.This is an example of which of the following?

Accepted Answer

A) balance subsidies 
B) promotional subsidies 
C) direct cross-subsidies 
D) risk reduction subsidies 
A) balance subsidies 
B) promotional subsidies 
C) direct cross-subsidies 
D) risk reduction subsidies

Question 7

In spite of the type of business, all businesses need to generate:

Accepted Answer

A) revenue 
B) customers 
C) product 
D) service 
A) revenue 
B) customers 
C) product 
D) service

Question 8

What are the two revenue sources of Airbnb?

Accepted Answer

A) air travel and gambling 
B) commission from the homeowner and a booking fee from visitors 
C) commission on the booking fee 
D) advertisement of the rooms 
A) air travel and gambling 
B) commission from the homeowner and a booking fee from visitors 
C) commission on the booking fee 
D) advertisement of the rooms

Question 9

How does the business Chicago Food Planet Food Tours generate revenue?

Accepted Answer

A) food tasting tours and business courses for entrepreneurs 
B) business courses and entrepreneur courses 
C) travel and food tasting 
D) food tasting tours and cooking lessons 
A) food tasting tours and business courses for entrepreneurs 
B) business courses and entrepreneur courses 
C) travel and food tasting 
D) food tasting tours and cooking lessons

Question 10

Another term for an income statement is:

Accepted Answer

A) profit and loss statement 
B) income tax statement 
C) balance sheet 
D) credit report 
A) profit and loss statement 
B) income tax statement 
C) balance sheet 
D) credit report

Question 11

Why is the razor-and-razor-blade model also known as the printer-and-ink model?

Accepted Answer

A) the technique is only used by printing companies 
B) the razor blade is not used that much 
C) the printer is sold at a low cost, but ink or toner is priced much higher 
D) printers are expensive, but ink is readily available 
A) the technique is only used by printing companies 
B) the razor blade is not used that much 
C) the printer is sold at a low cost, but ink or toner is priced much higher 
D) printers are expensive, but ink is readily available

Question 12

Cylle installs a unique home entertainment center.He charges a flat fee of $1,200 for the system and the installation.What revenue model does Cylle employ?

Accepted Answer

A) razor and razor blade 
B) unit sales 
C) data revenue 
D) Intermediation 
A) razor and razor blade 
B) unit sales 
C) data revenue 
D) Intermediation

Question 13

Which of the following might be used with permission in a licensing revenue model?

Accepted Answer

A) copyrights 
B) patents 
C) trademarks 
D) all of these 
A) copyrights 
B) patents 
C) trademarks 
D) all of these

Question 14

This revenue model involves charging customers to gain continuous access to a product or service:

Accepted Answer

A) licensing revenue model 
B) franchising revenue model 
C) revolving revenue model 
D) subscription revenue model 
A) licensing revenue model 
B) franchising revenue model 
C) revolving revenue model 
D) subscription revenue model

Question 15

What is a likely reason why someone would license a product to someone else to sell?

Accepted Answer

A) the licensee may have better access to the market 
B) the revenue stream will be bigger due to double dipping 
C) the customer will not know who the provider is 
D) doing so will generate more money 
A) the licensee may have better access to the market 
B) the revenue stream will be bigger due to double dipping 
C) the customer will not know who the provider is 
D) doing so will generate more money

Question 16

The income statement is a financial report that measures the financial performance of your business on an annual or monthly basis.

Accepted Answer

A) True 
 B)False

Question 17

When Sally placed cookies by the side counter of her coffee shop, which revenue component was she addressing?

Accepted Answer

A) frequency 
B) selling price 
C) selling process 
D) customers 
A) frequency 
B) selling price 
C) selling process 
D) customers

Question 18

In this pricing strategy, the product is offered for a heavily discounted price (or free) to attract more customers:

Accepted Answer

A) introductory offer 
B) loss-leader 
C) customer-led 
D) competition-led 
A) introductory offer 
B) loss-leader 
C) customer-led 
D) competition-led

Question 19

Which of the following is true about a revenue model?

Accepted Answer

A) It is the same as a business model. 
B) It is a separate planning model from the business model. 
C) It is minor component of the business model. 
D) It is a key component of the business model. 
A) It is the same as a business model. 
B) It is a separate planning model from the business model. 
C) It is minor component of the business model. 
D) It is a key component of the business model.

Question 20

A revenue model explains how an entrepreneur will make money from the customer value proposition.

Accepted Answer

A) True 
 B)False

In this type of pricing, customers are encouraged to believe that the product is less expensive than it really is:

A Las Vegas theater offers a free performance.There is a two-drink minimum.This is an example of what strategy?

Which of the following refers to the model that gives the product away to one party but charges another party?

The component of revenue that is addressed when a company offers a frequent shopper award is:

The financial report that measures the financial performance of your business on a monthly or an annual basis is:

A cell phone company offers a promotional in which they give away a free phone to people who purchase the highest-level data usage plan.This is an example of which of the following?

In spite of the type of business, all businesses need to generate:

What are the two revenue sources of Airbnb?

How does the business Chicago Food Planet Food Tours generate revenue?

Another term for an income statement is:

Why is the razor-and-razor-blade model also known as the printer-and-ink model?

Cylle installs a unique home entertainment center.He charges a flat fee of $1,200 for the system and the installation.What revenue model does Cylle employ?

Which of the following might be used with permission in a licensing revenue model?

This revenue model involves charging customers to gain continuous access to a product or service:

What is a likely reason why someone would license a product to someone else to sell?

The income statement is a financial report that measures the financial performance of your business on an annual or monthly basis.

When Sally placed cookies by the side counter of her coffee shop, which revenue component was she addressing?

In this pricing strategy, the product is offered for a heavily discounted price (or free) to attract more customers:

Which of the following is true about a revenue model?

A revenue model explains how an entrepreneur will make money from the customer value proposition.

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Using Design Thinking

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

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Financial Statements and Projections for Startups

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Exam 10: Creating Revenue Models

In this type of pricing, customers are encouraged to believe that the product is less expensive than it really is:

A Las Vegas theater offers a free performance.There is a two-drink minimum.This is an example of what strategy?

Which of the following refers to the model that gives the product away to one party but charges another party?

The component of revenue that is addressed when a company offers a frequent shopper award is:

The financial report that measures the financial performance of your business on a monthly or an annual basis is:

A cell phone company offers a promotional in which they give away a free phone to people who purchase the highest-level data usage plan.This is an example of which of the following?

In spite of the type of business, all businesses need to generate:

What are the two revenue sources of Airbnb?

How does the business Chicago Food Planet Food Tours generate revenue?

Another term for an income statement is:

Why is the razor-and-razor-blade model also known as the printer-and-ink model?

Cylle installs a unique home entertainment center.He charges a flat fee of $1,200 for the system and the installation.What revenue model does Cylle employ?

Which of the following might be used with permission in a licensing revenue model?

This revenue model involves charging customers to gain continuous access to a product or service:

What is a likely reason why someone would license a product to someone else to sell?

The income statement is a financial report that measures the financial performance of your business on an annual or monthly basis.

When Sally placed cookies by the side counter of her coffee shop, which revenue component was she addressing?

In this pricing strategy, the product is offered for a heavily discounted price (or free) to attract more customers:

Which of the following is true about a revenue model?

A revenue model explains how an entrepreneur will make money from the customer value proposition.

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Using Design Thinking

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Marketing and Pitching Your Idea

Financial Statements and Projections for Startups

the Pitch Deck

Filters