Exam 2: E-Commerce: Mechanisms, Infrastructure, and Tools

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Which of the following was Stormhoek Winery's successful marketing campaign that had volunteers,over a series of days,host dinners that included tasting Stormhoek wine?

(Multiple Choice)
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The emergence of electronic marketplaces has resulted in lower information search time and costs for buyers.

(True/False)
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Bartering is the exchange of goods and services.

(True/False)
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An online market,usually B2B,in which buyers and sellers exchange goods or services best defines

(Multiple Choice)
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Which of the following refers to communities organized by interest,such as hobbies,technical topic,vocations,political parties,or trade unions?

(Multiple Choice)
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In marketing,an intermediary is a third party that operates between manufacturers and buyers.Intermediaries of all kinds offer their services on the Web.

(True/False)
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Search engines not only "search and match," but also have capabilities that can be used to perform routine tasks that require intelligence.

(True/False)
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Concerns about Web 3.0 implementation and the future of EC include

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List three ways in which electronic marketplaces have changed the processes used in trading and supply chains.

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A dashboard is a graphical display of performance results.

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Facebook,LinkedIn,and catster.com are examples of

(Multiple Choice)
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Types of stores and malls include

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Reverse auctions are primarily B2C.

(True/False)
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An evolving extension of the Web in which Web content can be expressed not only in natural language,but also in a form that can be understood,interpreted,and used by intelligent computer software agents,permitting them to find,share,and integrate information more easily describes

(Multiple Choice)
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Shopping carts for B2B are fairly simple,but a shopping cart for B2C may be more complex.

(True/False)
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Pure-play stores sell only one or a few kinds of products.

(True/False)
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Benefits of e-auctions to sellers include

(Multiple Choice)
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Prices that change based on supply and demand relationships at any given time best defines

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An e-commerce intermediary that connects manufacturers with business buyers (customers)by aggregating the catalogs of many manufacturers in one place best describes

(Multiple Choice)
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Traditional and electronic markets have three main functions,which include each of the following except

(Multiple Choice)
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