Exam 15: Launching a Successful Online Business and EC Projects

A(n)________ is a wealthy individual who contributes personal funds and possibly expertise at the earliest stage of business development.

A form of syndication in which a section of a website is available for other sites to use best defines

Venture capitalists tend to invest in companies that have identified what seems to be an outstanding business opportunity,have taken some action to make the opportunity happen,such as written a new software application or secured a patent,and need an infusion of funds and management expertise to expand and launch the business.

An e-newsletter is a collection of short,informative articles sent at regular intervals by e-mail to individuals who have an interest in the newsletter's topic.

A written document that identifies a company's goals and outlines how the company intends to achieve the goals and at what cost best defines

Planning an online business is similar to planning for any startup venture in that it centers on a business plan.

An e-business transformation is solely about technology.

Timeliness,efficiency,and coverage are three key benefits of RSS.

Business process management (BPM)systems monitor the execution of the business processes so that managers can analyze and change processes in response to data,rather than on just a hunch.

Up-to-the-minute dynamic content is what attracts new and returning customers ("eyeballs")and makes them stay longer ("stickiness"),which builds customer loyalty.

The principle reason for writing a business plan is to

Selecting a domain name is an important marketing and branding consideration for a business because it will be the business's online address and create an identity for the business.

________ offers one of the most popular storefront packages with three levels of merchant solutions: starter,standard,and professional.

A(n)________ Web site does little more than provide information about the business and its products.

The key to effective use of color and graphics is to design the site to match the expectations of the target audience.

A major entertainment company has four studios that have been in the same location for more than ten years.The company includes a page on its Web site with addresses,phone numbers,and general e-mail addresses for each of these studios.None of this information has changed since the Web site was developed.This is an example of ________ content.

Website features that attract and interact with visitors in the target stakeholder group best defines

Offering similar or complementary products and services to increase sales best defines

Organizational transformation is a comprehensive concept that implies not only a major change,but also a sharp break from the past.

A hosting service that provides an independent,stand-alone website for small and medium-sized businesses best defines