Question 1

Data collection in the Web 2.0 environment includes each of the following except

Accepted Answer

A)  folksonomy. 
B)  chatterbots. 
C)  scripting. 
D)  polling. 
A)  folksonomy. 
B)  chatterbots. 
C)  scripting. 
D)  polling. C

Question 2

E-mail advertising refers to adding advertisements to e-mail messages sent to customers.

Accepted Answer

A) True 
 B)False  True

Question 3

The craft of increasing site rank on search engines best describes

Accepted Answer

A)  page conversion. 
B)  analytical marketing. 
C)  search engine optimization. 
D)  collaborative placement. 
A)  page conversion. 
B)  analytical marketing. 
C)  search engine optimization. 
D)  collaborative placement. C

Question 4

Ad categories include classified,display,and static.

Accepted Answer

A) True 
 B)False

Question 5

Personalization,behavioral targeting,and data mining are three key issues related to one-to-one marketing.

Accepted Answer

A) True 
 B)False

Question 6

Software that gathers user information over an Internet connection without the user's knowledge best defines

Accepted Answer

A)  ad-aware. 
B)  collaborative filtering. 
C)  spyware. 
D)  Web mining. 
A)  ad-aware. 
B)  collaborative filtering. 
C)  spyware. 
D)  Web mining.

Question 7

Tiny graphics files embedded in e-mail messages and in websites that transmit information about users and their movements to a Web server best describes

Accepted Answer

A)  Web slugs. 
B)  Web bugs. 
C)  Web cookies. 
D)  Web monitors. 
A)  Web slugs. 
B)  Web bugs. 
C)  Web cookies. 
D)  Web monitors.

Question 8

The matching of services,products,and advertising content with individual consumers and their preferences best describes

Accepted Answer

A)  smart marketing. 
B)  relational marketing. 
C)  personalization. 
D)  decentralized marketing. 
A)  smart marketing. 
B)  relational marketing. 
C)  personalization. 
D)  decentralized marketing.

Question 9

The most important factor for predicting customer online purchasing behavior is

Accepted Answer

A)  product information requested. 
B)  number of related e-mails. 
C)  gender. 
D)  number of orders made. 
A)  product information requested. 
B)  number of related e-mails. 
C)  gender. 
D)  number of orders made.

Question 10

Which of the following is a market research and personalization method that uses customer data to predict,based on formulas derived from behavioral sciences,what other products or services a customer may enjoy,extending predictions to other customers with similar profiles?

Accepted Answer

A)  search advertising 
B)  stickiness 
C)  collaborative filtering 
D)  viral marketing 
A)  search advertising 
B)  stickiness 
C)  collaborative filtering 
D)  viral marketing

Question 11

What are the five basic principles of the Global Code of Conduct from the Mobile Marketing Association?

Accepted Answer

The five basic principles are

Question 12

Common criteria used for effective market segmentation include each of the following except

Accepted Answer

A)  risk core. 
B)  collaborative. 
C)  profitability. 
D)  demographic. 
A)  risk core. 
B)  collaborative. 
C)  profitability. 
D)  demographic.

Question 13

Advantages of online surveys include

Accepted Answer

A)  privacy and security concerns. 
B)  lower overall preparation and administration costs. 
C)  technological competency. 
D)  variation of the potential respondents. 
A)  privacy and security concerns. 
B)  lower overall preparation and administration costs. 
C)  technological competency. 
D)  variation of the potential respondents.

Question 14

Internet campaign objectives include

Accepted Answer

A)  stimulating mobile word of mouth. 
B)  enhancing brand loyalty. 
C)  changing brand image. 
D)  all of the above. 
A)  stimulating mobile word of mouth. 
B)  enhancing brand loyalty. 
C)  changing brand image. 
D)  all of the above.

Question 15

Satisficing is a style of thinking that involves ignoring most of the information available,and instead using a few salient information cues,often social in nature,along with a set of simple,but usually smart mental rules of thumb to make intuitive decisions.

Accepted Answer

A) True 
 B)False

Question 16

The most popular mobile ad is

Accepted Answer

A)  advertising within mobile games. 
B)  a short message. 
C)  multimedia advertising. 
D)  ads in mobile videos. 
A)  advertising within mobile games. 
B)  a short message. 
C)  multimedia advertising. 
D)  ads in mobile videos.

Question 17

A marketing arrangement by which an organization refers consumers to the selling company's website best defines

Accepted Answer

A)  affiliate network. 
B)  affiliate marketing. 
C)  affiliate brokering. 
D)  clickstream marketing. 
A)  affiliate network. 
B)  affiliate marketing. 
C)  affiliate brokering. 
D)  clickstream marketing.

Question 18

Key issues related to one-to-one marketing include each of the following except

Accepted Answer

A)  collaborative filtering. 
B)  decentralization. 
C)  personalization. 
D)  behavioral targeting. 
A)  collaborative filtering. 
B)  decentralization. 
C)  personalization. 
D)  behavioral targeting.

Question 19

It is not the total number of reviews that influences customer repurchase intention,but the percentage of positive reviews.

Accepted Answer

A) True 
 B)False

Question 20

Stickiness is the characteristic that influences the average length of time a visitor stays in a site.

Accepted Answer

A) True 
 B)False

Data collection in the Web 2.0 environment includes each of the following except

E-mail advertising refers to adding advertisements to e-mail messages sent to customers.

The craft of increasing site rank on search engines best describes

Ad categories include classified,display,and static.

Personalization,behavioral targeting,and data mining are three key issues related to one-to-one marketing.

Software that gathers user information over an Internet connection without the user's knowledge best defines

Tiny graphics files embedded in e-mail messages and in websites that transmit information about users and their movements to a Web server best describes

The matching of services,products,and advertising content with individual consumers and their preferences best describes

The most important factor for predicting customer online purchasing behavior is

Which of the following is a market research and personalization method that uses customer data to predict,based on formulas derived from behavioral sciences,what other products or services a customer may enjoy,extending predictions to other customers with similar profiles?

What are the five basic principles of the Global Code of Conduct from the Mobile Marketing Association?

Common criteria used for effective market segmentation include each of the following except

Advantages of online surveys include

Internet campaign objectives include

Satisficing is a style of thinking that involves ignoring most of the information available,and instead using a few salient information cues,often social in nature,along with a set of simple,but usually smart mental rules of thumb to make intuitive decisions.

The most popular mobile ad is

A marketing arrangement by which an organization refers consumers to the selling company's website best defines

Key issues related to one-to-one marketing include each of the following except

It is not the total number of reviews that influences customer repurchase intention,but the percentage of positive reviews.

Stickiness is the characteristic that influences the average length of time a visitor stays in a site.

Overview of Electronic Commerce

E-Commerce: Mechanisms, Infrastructure, and Tools

Retailing in Electronic Commerce: Products and Services

B2B E-Commerce

Innovative EC Systems: From E-Government to E-Learning, collaborative Commerce, and C2C Commerce

Mobile Commerce and Ubiquitous Computing

Social Commerce

E-Commerce Security and Fraud Protection

Electronic Commerce Payment Systems

Order Fulfillment Along the Supply Chain and Other Ec Support Services

EC Strategy, Globalization, and Smes

Implementing EC Systems: From Justification to Successful Performance

E-Commerce: Regulatory, Ethical, and Social Environments

Launching a Successful Online Business and EC Projects

Filters

Exam 8: Marketing and Advertising in E-Commerce

Data collection in the Web 2.0 environment includes each of the following except

E-mail advertising refers to adding advertisements to e-mail messages sent to customers.

The craft of increasing site rank on search engines best describes

Ad categories include classified,display,and static.

Personalization,behavioral targeting,and data mining are three key issues related to one-to-one marketing.

Software that gathers user information over an Internet connection without the user's knowledge best defines

Tiny graphics files embedded in e-mail messages and in websites that transmit information about users and their movements to a Web server best describes

The matching of services,products,and advertising content with individual consumers and their preferences best describes

The most important factor for predicting customer online purchasing behavior is

Which of the following is a market research and personalization method that uses customer data to predict,based on formulas derived from behavioral sciences,what other products or services a customer may enjoy,extending predictions to other customers with similar profiles?

What are the five basic principles of the Global Code of Conduct from the Mobile Marketing Association?

Common criteria used for effective market segmentation include each of the following except

Advantages of online surveys include

Internet campaign objectives include

Satisficing is a style of thinking that involves ignoring most of the information available,and instead using a few salient information cues,often social in nature,along with a set of simple,but usually smart mental rules of thumb to make intuitive decisions.

The most popular mobile ad is

A marketing arrangement by which an organization refers consumers to the selling company's website best defines

Key issues related to one-to-one marketing include each of the following except

It is not the total number of reviews that influences customer repurchase intention,but the percentage of positive reviews.

Stickiness is the characteristic that influences the average length of time a visitor stays in a site.

Overview of Electronic Commerce

E-Commerce: Mechanisms, Infrastructure, and Tools

Retailing in Electronic Commerce: Products and Services

B2B E-Commerce

Innovative EC Systems: From E-Government to E-Learning, collaborative Commerce, and C2C Commerce

Mobile Commerce and Ubiquitous Computing

Social Commerce

E-Commerce Security and Fraud Protection

Electronic Commerce Payment Systems

Order Fulfillment Along the Supply Chain and Other Ec Support Services

EC Strategy, Globalization, and Smes

Implementing EC Systems: From Justification to Successful Performance

E-Commerce: Regulatory, Ethical, and Social Environments

Launching a Successful Online Business and EC Projects

Filters