Exam 15: Launching a Successful Online Business and EC Projects
Exam 1: Overview of Electronic Commerce85 Questions
Exam 2: E-Commerce: Mechanisms, Infrastructure, and Tools85 Questions
Exam 3: Retailing in Electronic Commerce: Products and Services85 Questions
Exam 4: B2B E-Commerce85 Questions
Exam 5: Innovative EC Systems: From E-Government to E-Learning, collaborative Commerce, and C2C Commerce85 Questions
Exam 6: Mobile Commerce and Ubiquitous Computing85 Questions
Exam 7: Social Commerce85 Questions
Exam 8: Marketing and Advertising in E-Commerce85 Questions
Exam 9: E-Commerce Security and Fraud Protection85 Questions
Exam 10: Electronic Commerce Payment Systems85 Questions
Exam 11: Order Fulfillment Along the Supply Chain and Other Ec Support Services85 Questions
Exam 12: EC Strategy, Globalization, and Smes85 Questions
Exam 13: Implementing EC Systems: From Justification to Successful Performance85 Questions
Exam 14: E-Commerce: Regulatory, Ethical, and Social Environments85 Questions
Exam 15: Launching a Successful Online Business and EC Projects85 Questions
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A tracking file is a simple text message an e-mail program automatically adds to outgoing messages.
(True/False)
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Chaplin's Pet Store has been in business for many years.Chaplin,the present owner,decides to open an online sales channel where he can advertise and sell the same gourmet pet food.This is an example of adding
(Multiple Choice)
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A document that justifies the investment of internal,organizational resources in a specific application or project best defines
(Multiple Choice)
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Search engine marketing is the use of strategies intended to position a Web site at the top of Web search engines' results,such as Google.
(True/False)
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The ________ is how Web pages are organized,labeled,and navigated to support browsing and searching.
(Multiple Choice)
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Reviews,testimonials,expert advice,or further explanation about the product are called
(Multiple Choice)
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List Web site hosting options for an online business and explain why domain names are important.
(Essay)
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An informational Web site provides opportunities for the customers and the business to communicate and share information.
(True/False)
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An important source of financial support or direct funding for pre-VC (venture capital)firms is an incubator.
(True/False)
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List and briefly describe the three steps that most new businesses go through.
(Essay)
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Identify three common ways to add EC initiatives to the existing business.
(Essay)
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Unlike the brick-and-mortar marketplace,the failure rate for online companies is low.
(True/False)
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Web analytics is the measurement,collection,analysis,and reporting of Internet data for the purposes of understanding and optimizing Web usage.
(True/False)
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A website that provides opportunities for the customers and the business to communicate and share information best defines
(Multiple Choice)
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The sale of the same good to many customers,who then integrate it with other offerings and resell it or give it away free best defines
(Multiple Choice)
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Transforming an existing business to an e-business means a manager must change business processes,but not the way people work or communicate.
(True/False)
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The process of adding,revising,and removing content from a website to keep content fresh,accurate,compelling,and credible best defines
(Multiple Choice)
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