Exam 15: Launching a Successful Online Business and EC Projects

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List eleven website design criteria.

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A tracking file is a simple text message an e-mail program automatically adds to outgoing messages.

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Chaplin's Pet Store has been in business for many years.Chaplin,the present owner,decides to open an online sales channel where he can advertise and sell the same gourmet pet food.This is an example of adding

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The greatest difficulty in dealing with venture capital is

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A document that justifies the investment of internal,organizational resources in a specific application or project best defines

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Search engine marketing is the use of strategies intended to position a Web site at the top of Web search engines' results,such as Google.

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The ________ is how Web pages are organized,labeled,and navigated to support browsing and searching.

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Reviews,testimonials,expert advice,or further explanation about the product are called

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List Web site hosting options for an online business and explain why domain names are important.

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An informational Web site provides opportunities for the customers and the business to communicate and share information.

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An important source of financial support or direct funding for pre-VC (venture capital)firms is an incubator.

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List and briefly describe the three steps that most new businesses go through.

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Identify three common ways to add EC initiatives to the existing business.

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Unlike the brick-and-mortar marketplace,the failure rate for online companies is low.

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Web analytics is the measurement,collection,analysis,and reporting of Internet data for the purposes of understanding and optimizing Web usage.

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A website that provides opportunities for the customers and the business to communicate and share information best defines

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The sale of the same good to many customers,who then integrate it with other offerings and resell it or give it away free best defines

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Circular is the most common site structure.

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Transforming an existing business to an e-business means a manager must change business processes,but not the way people work or communicate.

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The process of adding,revising,and removing content from a website to keep content fresh,accurate,compelling,and credible best defines

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