Exam 4: Perspectives on Consumer Behavior

Lower-level needs such as hunger and thirst are important to marketers because these needs:

With respect to the roles in the family decision-making process, the individual who performs the physical act of buying the product is called the:

Robert, the CEO of a software company in Houston, has fulfilled his career goals. Therefore, he decides to retire and help eliminate societal problems. In order to achieve this, he starts a charitable organization that helps in educating underprivileged children. With respect to Maslow's hierarchy of needs theory, Robert is looking to fulfill his _____ need.

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.

The stage of perceptual process in the consumer decision-making process is generalized and is primarily determined by external factors.

For which of the following situations is a consumer's purchase behavior most likely to be characterized by extended problem solving?

In its ads, The Coffee House stresses on consumers' overall emotional impression of the brand with an attractive slogan. Through this slogan, The Coffee House wants to convey that it sells exquisite and refreshing coffee to its consumers. It wants its consumers to purchase on the basis of this impression and not comparison. This is an example of a marketer using:

With respect to the roles in the family decision-making process, the person who exerts power as to what criteria will be used in the selection process while purchasing a product is called the:

While watching TV, James notices a series of truck ads as he wished to buy a new truck. However, he failed to notice several other ads including those promoting cosmetics, snack foods, and sodas. In this scenario, James is exhibiting _____.

In order to be successful, marketers need to know the specific needs customers are attempting to satisfy and how they translate into purchase criteria.

With respect to the various generational differences in shopping behaviors, the generation born prior to 1946 is called:

Which of the following is the first step in the selective perception process?

Behavioral learning theories have been criticized for:

When the consumer is in the stage of information search in the decision-making process, the relevant internal psychological process is motivation.

Projective techniques are often the only way to get around stereotypical or socially desirable responses.

As an outcome of the alternative evaluation stage, the consumer develops:

Critics of psychoanalytic theory believe any results from motivation research are unusable because:

Through the use of mnemonics, advertisers hope consumers will not engage in _____ when they see the advertisements.

Which of the following is the most relevant internal psychological process associated with the purchase decision stage of the consumer decision-making process?

Marketers encourage _____ by introducing new brands into markets that are already saturated and by using advertising and sales promotion techniques such as free samples, introductory price offers, and coupons.