Exam 4: Perspectives on Consumer Behavior

Which of the following is the most relevant internal psychological process associated with the problem recognition stage of the consumer decision-making process?

Those who belong to the Greatest Generation, influenced by the Great Depression, are infrequent shoppers.

Which of the following is true of the psychoanalytic theory?

In the post purchase evaluation stage, when performance of a product or service is below expectations, it would result in:

Which of the following is the first stage of the consumer decision-making process?

With respect to the alternative evaluation stage of the consumer decision-making process, how a golf cart handles, how the brakes on a bicycle work, and how well a stain remover eliminates dirt stains are all examples of:

With respect to motivation research, which of the following is a face-to-face situation in which an interviewer asks a consumer to talk freely in an unstructured interview using specific questions designed to obtain insights into his or her motives, ideas, or opinions?

Which of the following is true of baby boomers?

A _____ is a group of contemporaries, all born during the same period, having shared interests and attitudes.

Those who relate psychoanalytic theory to consumer behavior believe that consumers know why they want the products they wish to buy.

A dog that salivates during feeding time does so due to an innate reflex reaction. According to the conditioning theory in relation to this scenario, food will be considered as a(n) _____.

Various brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

Although problem recognition is caused by a difference between the consumer's ideal state and actual state, the problem does not always imply a negative state.

With respect to the various generational differences in shopping behaviors, which of the following is true of the greatest generation?

When a consumer's internal psychological process is attitude formation, she is likely to be in the stage of purchase decision in the decision-making process.

Jim's parents wish to buy a car. Knowing that Jim is a car enthusiast, they ask him to collect the relevant facts and figures required to make the purchase. Subsequently, Jim collects several magazines and articles for the same purpose. In this scenario, Jim is the:

Which of the following consumer behaviors leads them to seek different brands and try out various options?

The process of _____ is the reinforcement of successive acts that lead to a desired behavior pattern or response.

With respect to the various generational differences in shopping behaviors, what is the name given to the generation born during the period 1946-1964?

Multiattribute models help marketers understand and diagnose the underlying basis of consumers' attitudes.