Exam 4: Perspectives on Consumer Behavior

Which of the following is considered to be a subjective evaluative criterion while purchasing an automobile?

With respect to the roles in the family decision-making process, all the members of a family who use a car are referred to as the:

Which of the following best defines perception?

With respect to the consumer decision-making process, which of the following stages can be considered as an immediate outcome of the alternative evaluation stage?

Symbols, rhymes, associations, and images that assist in the learning and memory processes are known as:

Why are principles of operant conditioning useful in the development of promotional strategies?

Which of the following is true of saliency of beliefs?

Which of the following is an example of a psychosocial consequence?

The desire to have satisfying relationships with others and feel a sense of love, affection, belonging, and acceptance is a reflection of _____ need.

_____ is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior.

A reference group to which one does not wish to belong is a(n) _____ group.

Which of the following is best defined as a group whose presumed perspectives or values are used by an individual as the basis for his or her judgments, opinions, and actions?

With respect to the consumer decision-making process, the stage that occurs immediately after the problem recognition stage is _____.

Learning occurs most rapidly under a(n) _____ reinforcement schedule, but the behavior is likely to cease when the reinforcement stops.

An individual's perceptual processes usually focus on elements of the environment that are relevant to his or her needs and tune out irrelevant stimuli.

Which of the following is true of a psychosocial consequence?

Many of the purchase decisions made by consumers for low-priced frequently purchased products are characterized by:

Psychoanalytic theory was pioneered by _____.

During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?

The more advertisers assess situational influences, the more likely they are to succeed in communicating with their target audiences.