Exam 11: Social Media and IS

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What are some of the business processes that are supported by Reddit?

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Businesses and products can be promoted on Reddit.Businesses can also support their promotions by purchasing Reddit ads that can be very specially tailored to the passionate individuals that participate in targeted subreddits.Reddit can also help customer service.Firms can listen on Reddit pages to monitor talk about their product,read complaints,and respond to mentions.An HR department can post job openings in appropriate subreddits by skills or location.

What is social media?

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Social media are Web apps that support the creation and sharing of user-generated content.User-generated content is publicly available content created by end users.

Reddit is a very popular social news Web site built on crowdpolling and anonymous posting.

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Which of the following is a measure of the strength of relationships in a company's social network?

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When a user uploads a photo or video in Facebook,she is executing a procedure.

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Melissa Shoup,an entrepreneur,acquires a small-scale business and invests in a new production unit outside the United States.She attends business conferences to meet acquaintances and promote her new business.In this scenario,which of the following actions of Melissa reflects an investment in social capital?

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Organizations can use social media sites to allow users to collaborate with each other and improve business processes.

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________ are Web apps that support the creation and sharing of user-generated content.

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Seeking to increase the market share of an application provider is an efficiency objective of the social media process.

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What are the three objectives of building social capital?

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Which of the following social media processes supports new process creation?

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A hashtag makes it easier to search for a keyword given to a piece of data by its creator.

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Which of the following is a key attribute of social media information systems?

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Trust is not essential because switching costs are typically low in the sharing economy.

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Which of the following is a major risk associated with user-generated content?

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Social media are Web apps that support the creation and sharing of user-generated content.

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What are the two categories of social media data?

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An individual uses a company's Facebook page to promote a political party that he supports.He also publishes his views about unrelated topics on the page.This user is called a ________.

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As businesses don't control social media,they do not get to determine its objectives.

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Which of the following is the primary business objective of organizations using social media information systems?

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