Exam 2: Recognizing Opportunities and Generating Ideas

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An idea bank is a physical or digital repository for storing ideas.

(True/False)
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A(n) ________ is a favorable set of circumstances that creates a need for a new product, service, or business.

(Multiple Choice)
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The term "window of opportunity," as discussed in Chapter 2, is a metaphor that describes the time period in which a firm can ________.

(Multiple Choice)
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Describe the difference between strong-tie and weak-tie relationships. Is it more likely that an entrepreneur will get new ideas through strong-tie or weak-tie relationships?

(Essay)
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Many new businesses are successful by taking advantage of fads.

(True/False)
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A network entrepreneur is an individual who identifies his or her business idea ________.

(Multiple Choice)
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Brainstorming sessions are designed to move slowly, so ideas can be presented and evaluated.

(True/False)
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A(n) ________ is a physical or digital repository for storing ideas.

(Multiple Choice)
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Focus groups typically involve a group of people who are unfamiliar with a topic and are brought together to respond to questions.

(True/False)
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Brainstorming is used to generate a number of ideas quickly.

(True/False)
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According to the textbook, the best approach to utilizing a library for entrepreneurship-related research is to ________.

(Multiple Choice)
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Describe how brainstorming can help facilitate the generation of ideas, and outline the four rules for conducting a brainstorming session.

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An opportunity has four essential qualities. It is (1) rare, (2) attractive, (3) timely, and (4) anchored in a product, service, or business that creates or adds value for its buyer or end user.

(True/False)
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Which of the following represents the correct order of the five stages of the creative process?

(Multiple Choice)
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An idea is a favorable set of circumstances that creates a need for a new product, service, or business.

(True/False)
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Which of the following statements is incorrect in regard to entrepreneurial alertness?

(Multiple Choice)
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The ability to notice things without engaging in deliberate search is referred to as ________.

(Multiple Choice)
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Describe how library and Internet research can be used to generate new business ideas.

(Essay)
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It is more likely that an entrepreneur will get a new business idea through a strong-tie than a weak-tie relationship.

(True/False)
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In the five-stage creative process, the stage in which the creative idea is put into final form is referred to as the ________ stage.

(Multiple Choice)
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