Exam 2: Recognizing Opportunities and Generating Ideas

________ is (are) used to generate a number of ideas quickly.

Which of the following is not an example of a social force?

Clothing boutiques and specialty shops often start because there is a need for a particular product, but large retailers like Wal-Mart and Costco can't sell enough of the item to stock it on their shelves. If a clothing boutique started to sell designer clothes or clothing for hard-to-fit people because the clothing wasn't being offered by a larger retailer, the best way to describe how that idea was recognized is ________.

The number one rule for a brainstorming session is ________.

An individual who identifies a business idea on his or her own is referred to as a(n) ________ entrepreneur.

According to the textbook, research results over time consistently suggest that somewhere between ________ percent of those who start businesses got their ideas through social contacts.

According to the textbook, opportunities are ________.

The Savvy Entrepreneurial Firm feature in Chapter 2 focuses on a technique through which entrepreneurs can learn about emerging trends. The technique focused on in the chapter is ________.

Opportunity recognition may be an innate skill or cognitive process.

________ relationships are characterized by frequent interactions that form between coworkers, friends, and spouses.

Incubation is the stage of the creative process during which an idea is subjected to scrutiny and analyzed for its viability.

An example of a valuable library resource is IBISWorld, which is a(n) ________.

A solo entrepreneur is an individual who identified his or her business idea ________. A network entrepreneur is an individual who identified his or her business idea ________.

To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called ________.

Jessica Smith is thinking about starting a chain of fitness centers for young adults ages 18-30. Which of the following is not an appropriate criterion for Jessica to test her idea against?

The three ways to identify an opportunity include ________.

According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.

An opportunity has the following four essential qualities ________.

An increased focus on health and wellness has resulted in a number of new business ideas including healthier foods and beverages, yoga instruction and training centers, and nutrition consulting. An increased focus on health and wellness is an important ________ that is creating opportunities in many areas for entrepreneurial firms.

Most of Sarah's ideas come from interacting with coworkers, friends, her spouse, her parents, and other people that share the same beliefs that she does. Sarah is getting most of her ideas through ________ relationships.