Exam 13: The Internet and Interactive Media

At the Web site for Ivillage.com,there is an ad that stretches across the top of the page for 'Clinique' cosmetics.If you click on the ad,it will take you to the 'Clinique' Web site where you can purchase Clinique cosmetics.The Clinique ad that appears at the iVillage Web site is an example of a(n):

If you go to the GirlsOn.com Web site,you'll find a book section sponsored by Amazon.com.Amazon.com,the largest retailer of books on the Internet also has a similar arrangement with Dogpile.com,and at other computer search engine Web sites.Amazon.com is using:

Advertisers who target their ads based on the content of the webpage are using:

One of the greatest disadvantages of the Internet is the lack of reliability of the research numbers generated.

_____ allow(s)users to share ideas,activities,events,and interests within their individual networks.

No other medium is as personal or interactive and constantly with the viewer as is the:

When Eli checked his e-mail,he had an offer to buy software that would make it easier for him to file his income tax next year.This e-mail offer is an example of how the Internet and _____ can complement each other.

_____ is a medium that uses the Internet to distribute radiolike files for downloading into iPods and other MP3 players.

Like the other media,which are essentially unidirectional,the Internet also provides only for one way flow of information.

Behavior tracking,on the Internet,helps in tailoring the message to appeal to the specific needs and wants of the target audience.

Television commercials that appear on the Internet or are specifically designed for the Internet are known as online commercials.

E-commerce is _____ on the Internet.

Funster.com is a Web site for people who enjoy word games and competing against others who enjoy word games.On the Funster.com Web site is a(n)_____ to Amazon.com where you can buy books that improve your word game skills.

Good Mews is a no-cage,no-kill cat shelter that tries to care for and find homes for cats and kittens that have been abandoned by their owners.The non-profit group uses a Web site to show cats that are available for adoption,how cats are cared for at the shelter,and to spotlight various volunteers' efforts.This is an example of how the Internet can be used as a(n)_____ tool.

Which of the following has been cited as an advantage associated with using the Internet?

CDW Computer Centers sells computer equipment to small- and mid-sized businesses.Its Web site provides in-depth information on its products,its customer service,its shipping policies,and its suppliers.Like most business-to-business sites,the primary objective of this Web site is to:

Companies could make use of both 'brick and mortar stores' as well as Internet for generating sales.

Nevada Bob's Golf company wants to place ads on websites providing information about golf and golf products.Nevada Bob's wants to use:

Which of the following has been cited as an advantage associated with using the Internet?

While one uses the Internet,_____ are a small windows or a creatures of some sorts that appears on the screen in an attempt to get one's attention.