Exam 3: The Communication Process

When Johann saw the television ad advising him to mark on his calendar when the latest of Survivor series would start,he was appalled that the network would provide such trite and derivative programming.Johann's response to the ad for the reality show would be an example of:

The elaboration likelihood model (ELM)states that there are two basic routes to persuasion,the central route and the peripheral route.Under the central route to persuasion,a message recipient is viewed as:

Tia saw a television commercial that said a specific brand of pain reliever was much more effective than the brand she had used and trusted for the last twenty years.As a result of this commercial,Tia is likely to engage in:

According to the dissonance/attribution model,the consumer passes through which of the following response sequences during the decision making process?

Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?

According to the FCB planning model,a package goods company might want to send out free samples to generate trial and follow this with discount coupons to encourage repeat purchase when using a(n)_____ strategy.

Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem.The advertisers think the message the ad delivers is freshness.However,Rick and Beth Minton think the ad is simply showing people being rude and boorish.One of the possible explanations for these highly different perceptions of the ads is due to an absence of:

Interest,liking,preference,evaluation and yielding are all examples of the _____ stage of the response process and appear in all of the models describing the consumer response process.

The repeated use of the "Got milk" slogan by America's Dairy and Milk Processors in their ads can most readily be justified by the _____ hierarchy.

Graduate schools that offer MBA courses are typically rated annually by business publications.When an MBA program rates high on a list,the information is publicized.If the purpose of the communication is to make sure current students know they have made the right choice and are attending a prestigious institution,then the _____ model would be correct.

According to the Foote Cone & Belding (FCB)planning model,the _____ strategy is for highly involving products where rational thinking and economic considerations prevail.

According to the standard learning model,the consumer passes through which of the following response sequences during the decision making process?

____ is a term used to describe a message receiver's feelings of favorability or unfavorability toward an advertisement.

The _____ model explains the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among brands.

An ad by the Tennessee Department of Tourist Development encouraging people to choose the state of Tennessee for their vacation destination was published in Southern Living magazine.The ad shows various scenic pictures of Tennessee and includes the slogan,"Tennessee sounds good to me." In this print ad,the source of the advertising message is:

The elaboration likelihood model (ELM)indicates that the willingness to process an ad is a function of two elements.They are the _____ to process the message.

Which of the following would be an example of a channel in the communication process?

The elaboration likelihood model (ELM)was developed to explain the process by which persuasive communications influence:

_____ refers to the information and/or meaning contained in the message.

Commercials for Planter's nuts describe the nuts as a delicious snack food for everyone.The commercials show animals that eat nuts as part of their usual diet trying to convince humans to share their Planter's nuts.In these commercials,the source of the advertising message is: