Exam 2: Perspectives on Consumer Behavior

The print ad for Thomasville furniture's Louis Phillipe design shows a rumbled bed with pillows flung on the floor and two empty glasses of wine on a nearby table.The door to the balcony is open and looks as if the lovers have just stepped out to look at the moon.The use of sexual innuendoes in this ad to attract attention would be an application of:

David Pruitt owns several rental apartments.He has used many appliance brands in his apartments and has been dissatisfied with their short life span.David now purchases only Maytag brand appliances to go into his apartments.His repeat purchases indicate:

During which stage of the consumer decision making process are both functional and psychosocial consequences important?

_____ occurs when consumer's expectations are either met or exceeded.

Perception is an important consideration when creating attention-getting ads.Obsession and other brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

Which of the following statements describe a situation in which marketer-induced problem recognition was used?

Todd buys a cold drink every afternoon.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:

Martha took part in a marketing research experiment in which she was given two pictures of two distinctly different kitchens and asked to write a description of the person who owned each one.What kind of motivation research was Martha participating in?

The presence of a prize in every box of Cracker Jack snacks is an example of:

Ads for cruises,vacation time shares,and resort areas often show a couple enjoying quiet time together.Many of these ads contain two men or two women rather than a man and a woman in order to appeal to the lucrative gay market.This type of ad campaign with same sex couples is an example of how _____ affect marketing.

A _____ is a desire for something that one does not have.

Behavioral learning theories have been criticized for:

Operant conditioning is sometimes referred to as _____ conditioning.

_____ is a preference for a particular brand that results in its repeated purchase.

_____ is a construct that represents an individual's overall feelings or evaluation of an object and is viewed as a learned predisposition to respond toward it.

Civic organizations like Rotary Clubs,Kiwanis and Lions Clubs offer their members camaraderie and a chance to help others through donations of time and money.By being positive forces in their communities,these organizations become:

Which of the following is an example of a functional consequence?

Peugeot ran a print advertising campaign for its automobiles that presented twenty good reasons for buying a Peugeot 505.The ad was very detailed and contained a great deal of information about the performance characteristics of the car.This type of ad campaign would be consistent with:

In the family decision-making process,the person who is responsible for gathering information to be used in making the decision is known as:

Critics of psychoanalytic theory believe any results from motivation research are unusable because: