Exam 13: The Internet and Interactive Media

Naomi has a small consulting business.She wants to use her Web site to provide background about her company's qualifications and answer frequently asked questions.Naomi will design her website with the primary objective of:

Some marketers believe the Internet will eventually replace traditional forms of advertising.Others disagree.Which of the following weaknesses of the Internet would support those who disagree?

One of the most used forms of advertising on the Internet is:

As the market for iPods and MP3 players grows,the attractiveness of which of the following medium would increase?

The most common form of advertising on the Web is:

_____ organize and format Web-based content in a standard way,sending out notification whenever new material is available.

Buick conducted a sweepstakes in which people could enter to win the car Tiger Woods uses during tournaments.To enter sweepstakes,consumers had to visit Buick's site.Buick used which promotional mix element on the Internet?

All of the methods used to measure Internet activity and effectiveness are accurate.

Which of the following is difficult to achieve through the Internet?

_____ are ads that appear on your computer screen while you are waiting to download content from the site?

_____ is a specification that uses XML to organize and format Web-based content in a standard way.

Adoption of wireless technology in Asia has outpaced that in the United States.

Internet,though very effective in disseminating information to specific target groups,costs much more when compared to other media.

The term _____ is commonly associated with Web applications that facilitate interactive information sharing,interoperability,user-centered design,and collaboration on the World Wide Web.

Which of the following statements is true about the Internet?

Web sites do not serve as powerful tools for developing a brand image,sampling,loyalty,and even generating sales.

Less targeted and unwanted e-mails are referred to as:

____,a common feature on various Web sites,allow users to share a piece of content by posting it to a news feed for dissemination to others.

The largest growing mediums in the United States are mobile and the Internet.

When major corporations first began to conduct business on the Internet,they put up Web sites primarily for: