Exam 10: Evaluation of Print Media

Madison has recently learned that newspaper advertising space for national advertisers has been sold by the SAU.The letters SAU stand for:

Ads in magazines that utilize pop-ups,heavy inserts,talking ads or other techniques to attract readers' attention are sometimes referred to as:

_____ verifies the circulation of consumer magazines and farm publications in the United States.

Selective binding and ink-jet imaging make it possible for magazines to offer:

The magazine The Georgia Peace Officer is targeted to everyone in law enforcement in the State of Georgia.As a medium,this magazine offers a manufacturer of bullet-proof vests a high degree of:

Circulation verification figures are important to media planners because:

Which of the following processes makes it possible to personalize an advertising message?

The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Esquire and The New Yorker magazines.The company thinks these magazines are very well respected and provide a favorable environment that helps enhance the image of its products.This example demonstrates which of the following advantages of magazines as an advertising medium?

Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Audit Bureau of Circulations?

The cost of advertising space in magazines is primarily a function of:

Novell makes security systems for computer networks.Recognizing user fingerprints is of its offerings.An ad for Novell products shows a thumb with the words "Access Granted" painted on it.The blue background behind the thumb extends to the very edge of the page.This ad is an example of a(n):

Critics argue that printaculars:

While purchasing advertising space in magazines,media planners will focus primarily on the:

A company that manufactures paintball equipment might prefer to advertise in specialized publications such as Paintball Sports magazine rather than general interest magazines and sports magazines such as Sports Illustrated because of:

Linn's Stamp News is a newspaper written specifically for stamp collectors and published weekly.It contains information that is interest to people who collect stamps.It is an example of a:

The fact that most magazines are published for special-interest groups gives them a high degree of:

Which of the following is an example of special-audience newspaper?

A magazine such as Farm Journal is an example of a _____ while a publication such as National Hog Farmer is a ____.

Which of the following industries spends most of its advertising media budget in magazines since it is prohibited from advertising in broadcast media?

_____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in standardized units.