Exam 15: Applying Social Psychology to Consumer Behavior

Successful green marketing targets a larger population with products and services that anyone might be able to use while simultaneously ____.

As discussed in the text, the case study of "New Coke" was an example of ____.

Groups that call themselves ____ may promote events like refusing to participate in "black Friday" sales.

When people are shopping, crowding tends to ____.

In consumer psychology, the term shrinkage refers to ____.

When consumers experience loud music, in-store crowding, or other shopping stressors, they tend to ____.

The post-World War II development of brand identities can be traced largely to the ____.

The term ____ refers to selling or giving a previously purchased product to someone else to use for its intended purpose.

People tend to buy more expensive wine when a restaurant offers valet parking as opposed to when it doesn't. This is an example of consumers being influenced via ____.

After World War II, the United States had a lot of manufacturing capabilities but ____.

The use of software to empirically analyze online conversations to constantly monitor how consumers feel about brands is called _____.

Tim is simultaneously talking on his cell phone, checking an instant message, listening to a CD, and browsing the web. Consumer psychologists would say that he is engaged in ____.

Many consumers today are feeling time compression, leading them to select products that will alleviate time pressure. In consumer psychology terminology, this phenomenon is called ____.

How do grocery store advertising, grocery store format (layout), and grocery store location influence consumers' decisions about where to shop?

Which explanation of conspicuous consumption fits with terror management theory?

Suppose that Ina is given the opportunity to try out three different kinds of hotdogs, and suppose that Oliver is given the opportunity to try out twelve different kinds of hot dogs. After trying the hot dogs, they are given the opportunity to purchase hot dogs. Research suggests that ____.

From an advertiser's point of view, one of the strengths of social media is the ____.

The importance of physical location within a store is illustrated by the observation that moving the grocery store deli from the back of the store to the front increase sales by ____.

As discussed in the text, the consumer consumption process begins ____.

_____ are a strong predictor of whether consumers patronize fast-food restaurants.