Question 1

The basic rule that should be followed by all researchers when beginning the data collection process is to:

Accepted Answer

A)  begin with secondary data, and then proceed if necessary to collect primary data. 
B)  always start by consulting the statistical abstract of the United States. 
C)  begin with primary data, then supplement if needed with secondary data. 
D)  always investigate external sources of secondary data first. 
E)  design a field experiment to collect primary data. 
A)  begin with secondary data, and then proceed if necessary to collect primary data. 
B)  always start by consulting the statistical abstract of the United States. 
C)  begin with primary data, then supplement if needed with secondary data. 
D)  always investigate external sources of secondary data first. 
E)  design a field experiment to collect primary data.

Question 2

AT&T has a marketing research department that regularly collects customer information from numerous sources including: sales invoices, salesperson expense accounts, warranty cards, etc. This is an example of a firm's:

Accepted Answer

A)  external published secondary source. 
B)  internal secondary source. 
C)  external commercial secondary source. 
D)  tertiary data. 
E)  None of the above. 
A)  external published secondary source. 
B)  internal secondary source. 
C)  external commercial secondary source. 
D)  tertiary data. 
E)  None of the above.

Question 3

Which of the following might NOT be considered a benefit of using secondary data?

Accepted Answer

A)  Secondary data help clarify the problem under investigation better. 
B)  Secondary data cost less to collect than primary data. 
C)  Secondary data suggest improved methods or data for addressing research problems. 
D)  Secondary data provide comparative data to primary data. 
E)  Secondary data fit the problem under investigation better. 
A)  Secondary data help clarify the problem under investigation better. 
B)  Secondary data cost less to collect than primary data. 
C)  Secondary data suggest improved methods or data for addressing research problems. 
D)  Secondary data provide comparative data to primary data. 
E)  Secondary data fit the problem under investigation better.

The basic rule that should be followed by all researchers when beginning the data collection process is to:

AT&T has a marketing research department that regularly collects customer information from numerous sources including: sales invoices, salesperson expense accounts, warranty cards, etc. This is an example of a firm's:

Which of the following might NOT be considered a benefit of using secondary data?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Exam 4: Collecting Secondary Data from Inside and Outside the Organization

The basic rule that should be followed by all researchers when beginning the data collection process is to:

AT&T has a marketing research department that regularly collects customer information from numerous sources including: sales invoices, salesperson expense accounts, warranty cards, etc. This is an example of a firm's:

Which of the following might NOT be considered a benefit of using secondary data?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters