Question 1

Much nonsampling error occurs during "data collection" process in the field. These "data collection" errors may be divided into

Accepted Answer

A)  Data error in; data error out. 
B)  Noncoverage error and nonrespondent error. 
C)  Intentional error and office error. 
D)  Response error and office error. 
E)  None of the above. 
A)  Data error in; data error out. 
B)  Noncoverage error and nonrespondent error. 
C)  Intentional error and office error. 
D)  Response error and office error. 
E)  None of the above.

Question 2

Lower response rates generally suggest fewer problems with nonresponse bias.

Accepted Answer

A) True 
 B)False

Question 3

Blame for response errors is usually assigned to:

Accepted Answer

A)  the researcher. 
B)  the respondent. 
C)  Both a and b 
D)  nobody since it is no one's fault. 
E)  nobody since response errors do not cause significant problems. 
A)  the researcher. 
B)  the respondent. 
C)  Both a and b 
D)  nobody since it is no one's fault. 
E)  nobody since response errors do not cause significant problems.

Question 4

To avoid low response rates, it is recommended that researchers:

Accepted Answer

A)  conduct thorough exploratory research. 
B)  perform pre-testing of the questionnaire. 
C)  use a large sample size. 
D)  Both a and b 
E)  Both b and c. 
A)  conduct thorough exploratory research. 
B)  perform pre-testing of the questionnaire. 
C)  use a large sample size. 
D)  Both a and b 
E)  Both b and c.

Question 5

Nonsampling errors occur because of errors in:

Accepted Answer

A)  conceptionalization of the response project. 
B)  reporting the results of a project. 
C)  arithmetic. 
D)  interpreting respondent replies. 
E)  All of the above are nonsampling errors. 
A)  conceptionalization of the response project. 
B)  reporting the results of a project. 
C)  arithmetic. 
D)  interpreting respondent replies. 
E)  All of the above are nonsampling errors.

Question 6

During a recent telephone survey, the data collection effort produced the following results: completed interviews = 400; refusals = 200; not-at-home = 400 What is the response rate in this particular situation?

Accepted Answer

A)  67% 
B)  44% 
C)  100% 
D)  40% 
E)  50% 
A)  67% 
B)  44% 
C)  100% 
D)  40% 
E)  50%

Question 7

Exhibit 
Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household. Here are the final results of the calls:
  
-Refer to Exhibit 17.1. What is the response rate in this particular situation?

Accepted Answer

A)  80% 
B)  73% 
C)  70% 
D)  62% 
E)  41% 
A)  80% 
B)  73% 
C)  70% 
D)  62% 
E)  41%

Question 8

Which of these contributes to the nonresponse bias in a telephone survey?

Accepted Answer

A)  1, 2 
B)  1, 2, 3 
C)  3, 4 
D)  2, 4 
E)  1, 2, 3, 4 
A)  1, 2 
B)  1, 2, 3 
C)  3, 4 
D)  2, 4 
E)  1, 2, 3, 4

Question 9

In a mail survey, 500 questionnaires were sent out but only 200 were returned.

Accepted Answer

A)  This survey has random sampling error. 
B)  This survey has a response bias. 
C)  This survey has nonresponse error. 
D)  This survey suffers from deliberate falsification. 
E)  None of the above. 
A)  This survey has random sampling error. 
B)  This survey has a response bias. 
C)  This survey has nonresponse error. 
D)  This survey suffers from deliberate falsification. 
E)  None of the above.

Question 10

If we define our population as all households in the city of Chicago, Illinois, and we use the Chicago telephone directory from which to draw our sample units, we would likely have a:

Accepted Answer

A)  representative survey. 
B)  survey containing error. 
C)  survey with a poorly defined master list. 
D)  survey with sample frame error. 
E)  survey with no error. 
A)  representative survey. 
B)  survey containing error. 
C)  survey with a poorly defined master list. 
D)  survey with sample frame error. 
E)  survey with no error.

Question 11

Failure to include some units, or entire sections, of the defined survey population in the actual operational sampling frame represents:

Accepted Answer

A)  noncoverage error. 
B)  nonresponse error. 
C)  sampling error. 
D)  random error. 
E)  observation error. 
A)  noncoverage error. 
B)  nonresponse error. 
C)  sampling error. 
D)  random error. 
E)  observation error.

Question 12

To identify whether potential respondents meet eligibility requirements, an interviewer will typically use a(n):

Accepted Answer

A)  eligibility percentage. 
B)  leading question. 
C)  loaded question. 
D)  screening question. 
E)  alternative questionnaire. 
A)  eligibility percentage. 
B)  leading question. 
C)  loaded question. 
D)  screening question. 
E)  alternative questionnaire.

Question 13

Which of the following does NOT lead to response bias?

Accepted Answer

A)  Errors in asking questions 
B)  Errors in recording answers 
C)  Errors in probing when additional information is required 
D)  Errors due to cheating 
E)  A poorly specified sampling frame 
A)  Errors in asking questions 
B)  Errors in recording answers 
C)  Errors in probing when additional information is required 
D)  Errors due to cheating 
E)  A poorly specified sampling frame

Question 14

The lower the ____________________ rate, the more likely it is that nonresponse error will affect research results.

Accepted Answer

The answer of The lower the ____________________ rate, the more...

Question 15

____________________ - this type of error occurs when an individual provides a response to an item, but the response is inaccurate for some reason.

Accepted Answer

The answer of ____________________ - this type of error occurs...

Question 16

The rate of refusals depends on the:

Accepted Answer

A)  respondent attitude at the time of initial contact. 
B)  reason for the contact. 
C)  place where contact was initiated. 
D)  Both a and b 
E)  a, b, and c. 
A)  respondent attitude at the time of initial contact. 
B)  reason for the contact. 
C)  place where contact was initiated. 
D)  Both a and b 
E)  a, b, and c.

Question 17

An accounting firm decided to conduct a survey among its past clients. A sample of 500 clients was randomly selected to receive a mail survey. A total of 175 clients responded to the survey; 30 of the mailing addresses were not valid. The response rate on the project would be correctly calculated as:

Accepted Answer

A)  85%. 
B)  65%. 
C)  37%. 
D)  35%. 
E)  17%. 
A)  85%. 
B)  65%. 
C)  37%. 
D)  35%. 
E)  17%.

Question 18

Increasing sample size ____ but may also ____.

Accepted Answer

A)  decreases sampling error, increase nonsampling error 
B)  has no influence on sampling error, increase nonsampling error 
C)  increases nonsampling error, increase sampling error 
D)  increases sampling error, increase nonsampling error 
E)  decreases nonsampling error, decrease sampling error 
A)  decreases sampling error, increase nonsampling error 
B)  has no influence on sampling error, increase nonsampling error 
C)  increases nonsampling error, increase sampling error 
D)  increases sampling error, increase nonsampling error 
E)  decreases nonsampling error, decrease sampling error

Question 19

Low response rates may indicate:

Accepted Answer

A)  lack of interest among respondents. 
B)  failure to gain the intended respondents' attention. 
C)  poor questionnaire design. 
D)  Both a and b 
E)  a, b, and c. 
A)  lack of interest among respondents. 
B)  failure to gain the intended respondents' attention. 
C)  poor questionnaire design. 
D)  Both a and b 
E)  a, b, and c.

Question 20

Which of the following methods used to reduce nonresponse error is best for reducing the number of not-at-homes, busy signals, and no answers in a telephone survey?

Accepted Answer

A)  Advance notification 
B)  Monetary incentives 
C)  Callback 
D)  Contact them in person 
E)  None of the above. 
A)  Advance notification 
B)  Monetary incentives 
C)  Callback 
D)  Contact them in person 
E)  None of the above.

Much nonsampling error occurs during "data collection" process in the field. These "data collection" errors may be divided into

Lower response rates generally suggest fewer problems with nonresponse bias.

Blame for response errors is usually assigned to:

To avoid low response rates, it is recommended that researchers:

Nonsampling errors occur because of errors in:

During a recent telephone survey, the data collection effort produced the following results: completed interviews = 400; refusals = 200; not-at-home = 400 What is the response rate in this particular situation?

Exhibit Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household. Here are the final results of the calls: -Refer to Exhibit 17.1. What is the response rate in this particular situation?

Which of these contributes to the nonresponse bias in a telephone survey?

In a mail survey, 500 questionnaires were sent out but only 200 were returned.

If we define our population as all households in the city of Chicago, Illinois, and we use the Chicago telephone directory from which to draw our sample units, we would likely have a:

Failure to include some units, or entire sections, of the defined survey population in the actual operational sampling frame represents:

To identify whether potential respondents meet eligibility requirements, an interviewer will typically use a(n):

Which of the following does NOT lead to response bias?

The lower the ____________________ rate, the more likely it is that nonresponse error will affect research results.

____________________ - this type of error occurs when an individual provides a response to an item, but the response is inaccurate for some reason.

The rate of refusals depends on the:

Increasing sample size but may also .

Low response rates may indicate:

Which of the following methods used to reduce nonresponse error is best for reducing the number of not-at-homes, busy signals, and no answers in a telephone survey?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Exam 10: Data Collection: Enhancing Response Rates while Limiting Errors

Much nonsampling error occurs during "data collection" process in the field. These "data collection" errors may be divided into

Lower response rates generally suggest fewer problems with nonresponse bias.

Blame for response errors is usually assigned to:

To avoid low response rates, it is recommended that researchers:

Nonsampling errors occur because of errors in:

During a recent telephone survey, the data collection effort produced the following results: completed interviews = 400; refusals = 200; not-at-home = 400 What is the response rate in this particular situation?

Exhibit Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household. Here are the final results of the calls: -Refer to Exhibit 17.1. What is the response rate in this particular situation?

Which of these contributes to the nonresponse bias in a telephone survey?

In a mail survey, 500 questionnaires were sent out but only 200 were returned.

If we define our population as all households in the city of Chicago, Illinois, and we use the Chicago telephone directory from which to draw our sample units, we would likely have a:

Failure to include some units, or entire sections, of the defined survey population in the actual operational sampling frame represents:

To identify whether potential respondents meet eligibility requirements, an interviewer will typically use a(n):

Which of the following does NOT lead to response bias?

The lower the ____________________ rate, the more likely it is that nonresponse error will affect research results.

____________________ - this type of error occurs when an individual provides a response to an item, but the response is inaccurate for some reason.

The rate of refusals depends on the:

Increasing sample size ____ but may also ____.

Low response rates may indicate:

Which of the following methods used to reduce nonresponse error is best for reducing the number of not-at-homes, busy signals, and no answers in a telephone survey?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Increasing sample size but may also .