Question 1

The BEST way to handle missing items when analyzing the data is to:

Accepted Answer

A)  leave the item blank and report the number blank as a separate category. 
B)  eliminate the case with the missing item in analyses using the variable. 
C)  substitute values for the missing item. 
D)  eliminate the case from all further analyses. 
E)  There is no single best way for handling missing items. 
A)  leave the item blank and report the number blank as a separate category. 
B)  eliminate the case with the missing item in analyses using the variable. 
C)  substitute values for the missing item. 
D)  eliminate the case from all further analyses. 
E)  There is no single best way for handling missing items.

Question 2

Which of the following statements about the coding process is FALSE?

Accepted Answer

A)  During the coding process, data are categorized. 
B)  Raw data are transformed into symbols during the coding process. 
C)  Coding involves judgment on the part of the coder. 
D)  The coding process occurs almost automatically. 
E)  All of the above statements about the coding process are true. 
A)  During the coding process, data are categorized. 
B)  Raw data are transformed into symbols during the coding process. 
C)  Coding involves judgment on the part of the coder. 
D)  The coding process occurs almost automatically. 
E)  All of the above statements about the coding process are true.

Question 3

The use of scanner technology to "read" responses on paper surveys and to store these responses in a data file is called ____________________.

Accepted Answer

The answer of The use of scanner technology to "read"...

Question 4

In descriptive research, most of the items included in a questionnaire are likely to be _____.

Accepted Answer

A)  precoded. 
B)  closed-ended. 
C)  open-ended. 
D)  exhaustive. 
E)  mutually exclusive. 
A)  precoded. 
B)  closed-ended. 
C)  open-ended. 
D)  exhaustive. 
E)  mutually exclusive.

Question 5

Blunders are errors that occur during editing, coding or especially data entry.

Accepted Answer

A) True 
 B)False

Question 6

In a multiple-column record of a data file, _____ represent different variables and _____ represent different respondents.

Accepted Answer

A)  codes, numbers 
B)  numbers, codes 
C)  rows, columns 
D)  columns, rows 
E)  codes, symbols 
A)  codes, numbers 
B)  numbers, codes 
C)  rows, columns 
D)  columns, rows 
E)  codes, symbols

Question 7

Compare and contrast the various methods or options for dealing with missing data in analyses.

Accepted Answer

Several methods or options exist, includ

Question 8

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks. This type of response poses a problem of _____.

Accepted Answer

A)  completeness. 
B)  legibility. 
C)  comprehensibility. 
D)  consistency. 
E)  uniformity. 
A)  completeness. 
B)  legibility. 
C)  comprehensibility. 
D)  consistency. 
E)  uniformity.

Question 9

Which of the following strategies for handling missing data makes maximum use of the data?

Accepted Answer

A)  Substituting values for the missing data. 
B)  Reporting the number of blanks as a separate category. 
C)  Eliminating the case with the missing data in analyses using the variable(s) for which data is missing. 
D)  Eliminating questionnaires with missing data. 
E)  None of the above. 
A)  Substituting values for the missing data. 
B)  Reporting the number of blanks as a separate category. 
C)  Eliminating the case with the missing data in analyses using the variable(s) for which data is missing. 
D)  Eliminating questionnaires with missing data. 
E)  None of the above.

Question 10

Which of the following might NOT be an appropriate strategy for dealing with missing information on a questionnaire?

Accepted Answer

A)  Throw out the entire questionnaire. 
B)  Overlook the missing information and code the remaining answers. 
C)  Substitute information based on the responses of similar respondents. 
D)  Both a and c only. 
E)  All of the above might be appropriate. 
A)  Throw out the entire questionnaire. 
B)  Overlook the missing information and code the remaining answers. 
C)  Substitute information based on the responses of similar respondents. 
D)  Both a and c only. 
E)  All of the above might be appropriate.

Question 11

The process of editing involves:

Accepted Answer

A)  categorizing the data. 
B)  counting the number of cases that fall into the various categories. 
C)  inspecting and correcting each questionnaire or observation form. 
D)  developing dummy tables that suggest how each item of information will be used before data is collected. 
E)  transforming the raw data into symbols. 
A)  categorizing the data. 
B)  counting the number of cases that fall into the various categories. 
C)  inspecting and correcting each questionnaire or observation form. 
D)  developing dummy tables that suggest how each item of information will be used before data is collected. 
E)  transforming the raw data into symbols.

Question 12

Which of the following statements is(are) true regarding coding?

Accepted Answer

A)  The classes should always be mutually exclusive and exhaustive. 
B)  Multiple responses should never be coded. 
C)  Coding closed-ended questions is more difficult than coding open-ended questions. 
D)  Alphabetic codes should be assigned to the classes. 
E)  Both a and b are true statements. 
A)  The classes should always be mutually exclusive and exhaustive. 
B)  Multiple responses should never be coded. 
C)  Coding closed-ended questions is more difficult than coding open-ended questions. 
D)  Alphabetic codes should be assigned to the classes. 
E)  Both a and b are true statements.

Question 13

Treatment of missing data depends mainly on the _____.

Accepted Answer

A)  purpose of the study. 
B)  incidence of the missing items. 
C)  methods that will be used to analyze the data. 
D)  Both a and B 
E)  a, b, and c. 
A)  purpose of the study. 
B)  incidence of the missing items. 
C)  methods that will be used to analyze the data. 
D)  Both a and B 
E)  a, b, and c.

Question 14

A data-entry operator was having a bad day while inputting data from your research project. He occasionally entered "9" when meaning to enter "3". This is an example of a(n) _____.

Accepted Answer

A)  gaffe 
B)  blunder 
C)  codebook error 
D)  outlier 
E)  nonresponse error 
A)  gaffe 
B)  blunder 
C)  codebook error 
D)  outlier 
E)  nonresponse error

Question 15

The main aim of editing is to:

Accepted Answer

A)  ensure that the analysis is valid. 
B)  impose maximum quality standards on the raw data. 
C)  establish a balance between costs and accuracy. 
D)  establish codes for the raw data. 
E)  establish minimum quality standards for the raw data. 
A)  ensure that the analysis is valid. 
B)  impose maximum quality standards on the raw data. 
C)  establish a balance between costs and accuracy. 
D)  establish codes for the raw data. 
E)  establish minimum quality standards for the raw data.

The BEST way to handle missing items when analyzing the data is to:

Which of the following statements about the coding process is FALSE?

The use of scanner technology to "read" responses on paper surveys and to store these responses in a data file is called ____________________.

In descriptive research, most of the items included in a questionnaire are likely to be _____.

Blunders are errors that occur during editing, coding or especially data entry.

In a multiple-column record of a data file, _ represent different variables and _ represent different respondents.

Compare and contrast the various methods or options for dealing with missing data in analyses.

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks. This type of response poses a problem of _____.

Which of the following strategies for handling missing data makes maximum use of the data?

Which of the following might NOT be an appropriate strategy for dealing with missing information on a questionnaire?

The process of editing involves:

Which of the following statements is(are) true regarding coding?

Treatment of missing data depends mainly on the _____.

A data-entry operator was having a bad day while inputting data from your research project. He occasionally entered "9" when meaning to enter "3". This is an example of a(n) _____.

The main aim of editing is to:

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Exam 11: Data Preparation for Analysis

The BEST way to handle missing items when analyzing the data is to:

Which of the following statements about the coding process is FALSE?

The use of scanner technology to "read" responses on paper surveys and to store these responses in a data file is called ____________________.

In descriptive research, most of the items included in a questionnaire are likely to be _____.

Blunders are errors that occur during editing, coding or especially data entry.

In a multiple-column record of a data file, _____ represent different variables and _____ represent different respondents.

Compare and contrast the various methods or options for dealing with missing data in analyses.

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks. This type of response poses a problem of _____.

Which of the following strategies for handling missing data makes maximum use of the data?

Which of the following might NOT be an appropriate strategy for dealing with missing information on a questionnaire?

The process of editing involves:

Which of the following statements is(are) true regarding coding?

Treatment of missing data depends mainly on the _____.

A data-entry operator was having a bad day while inputting data from your research project. He occasionally entered "9" when meaning to enter "3". This is an example of a(n) _____.

The main aim of editing is to:

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

In a multiple-column record of a data file, _ represent different variables and _ represent different respondents.