Question 1

Which of the following is not considered a core driver of the information age?

Accepted Answer

A) Information. 
B) Business Intelligence. 
C) Knowledge. 
D) All of the above. 
A) Information. 
B) Business Intelligence. 
C) Knowledge. 
D) All of the above.

Question 2

Who is responsible for collecting,maintaining,and distributing company knowledge?

Accepted Answer

A) Chief Knowledge Officer (CKO). 
B) Chief Privacy Officer (CPO). 
C) Chief Technology Officer (CTO). 
D) Chief Information Officer (CIO). 
A) Chief Knowledge Officer (CKO). 
B) Chief Privacy Officer (CPO). 
C) Chief Technology Officer (CTO). 
D) Chief Information Officer (CIO).

Question 3

What are costs that make customers reluctant to switch to another product or service?

Accepted Answer

A) Support activities. 
B) Switching costs. 
C) Loyalty rewards. 
D) Value chain activities. 
A) Support activities. 
B) Switching costs. 
C) Loyalty rewards. 
D) Value chain activities.

Question 4

____________ is information that returns to its original transmitter and modifies the transmitter's actions.

Accepted Answer

The answer of ____________ is information that returns to its...

Question 5

Callie Crystal owns and operates one of the most successful local coffee shops in Denver,called The Edgewater Café.Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

Accepted Answer

A) Reducing buyer power with a loyalty program. 
B) Increasing buyer power with a loyalty program. 
C) Decreasing supplier power with a differentiated product. 
D) Creating a substitute product. 
A) Reducing buyer power with a loyalty program. 
B) Increasing buyer power with a loyalty program. 
C) Decreasing supplier power with a differentiated product. 
D) Creating a substitute product.

Question 6

Choosing not to fire a sales representative who is underperforming knowing that person is experiencing family problems is a form of knowledge.

Accepted Answer

A) True 
 B)False

Question 7

Assume you are in the business of producing and selling hamburgers.If you could produce more hamburgers with the same input what would happen to your productivity and profits assuming the price of your hamburgers remains the same?

Accepted Answer

A) Increase in productivity,decrease in profits 
B) Increase in productivity,increase in profits 
C) Decrease in productivity,decrease in profits 
D) Decrease in productivity,increase in profits 
A) Increase in productivity,decrease in profits 
B) Increase in productivity,increase in profits 
C) Decrease in productivity,decrease in profits 
D) Decrease in productivity,increase in profits

Question 8

A primary value activity is a standardized set of activities that accomplish a specific task,such as processing a customer's order.

Accepted Answer

A) True 
 B)False

Question 9

As companies move from data to knowledge,they will start to include more and more variables for analysis resulting in better,more precise support for_____________.

Accepted Answer

A) Decision making. 
B) Problem solving. 
C) Both A & B 
D) None of the above. 
A) Decision making. 
B) Problem solving. 
C) Both A & B 
D) None of the above.

Question 10

Your boss,Ty Jacob,has asked you to analyze the music industry using Porter's Five Forces model.Which of the following represents the threat of substitute products or services in the music industry?

Accepted Answer

A) Established record labels like EMI,Sony,Universal. 
B) Independent record labels. 
C) Game systems like Wii,social networks like Facebook. 
D) Taylor Swift,Beyonce,The Beatles,The Stones. 
A) Established record labels like EMI,Sony,Universal. 
B) Independent record labels. 
C) Game systems like Wii,social networks like Facebook. 
D) Taylor Swift,Beyonce,The Beatles,The Stones.

Question 11

_________ are material items or products that customers will buy to satisfy a want or need.

Accepted Answer

The answer of _________ are material items or products that...

Question 12

A system is a collection of parts that link to achieve a common purpose.Systems thinking is a way of monitoring ________________.

Accepted Answer

A) The entire system. 
B) A division within the sales role. 
C) The executive team. 
D) The company's competitors. 
A) The entire system. 
B) A division within the sales role. 
C) The executive team. 
D) The company's competitors.

Question 13

The marketing department supports sales by planning,pricing,and promoting goods or services.

Accepted Answer

A) True 
 B)False

Question 14

A first-mover advantage is the process of gathering information about the competitive environment,including competitors' plans,activities,and products,to improve a company's ability to succeed.

Accepted Answer

A) True 
 B)False

Question 15

Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's Five Forces model.Which of the following represents a threat of a new entrant in the soft drink industry?

Accepted Answer

A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. 
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store. 
C) Zevia Natural Diet Soda begins selling directly over the Internet. 
D) Vitamin water,fruit juice,coffee. 
A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. 
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store. 
C) Zevia Natural Diet Soda begins selling directly over the Internet. 
D) Vitamin water,fruit juice,coffee.

Question 16

Which of the following is not a typical way that a company would duplicate a competitive advantage?

Accepted Answer

A) Acquiring the new technology. 
B) Copying the business operations. 
C) Hiring away key employees. 
D) Carrying large product inventories. 
A) Acquiring the new technology. 
B) Copying the business operations. 
C) Hiring away key employees. 
D) Carrying large product inventories.

Question 17

Data is useful for understanding individual sales,but to gain deeper insight into a business data needs to be turned into information.Which of the following offers an example of turning data into information?

Accepted Answer

A) Who are my best customers? 
B) What is my best-selling product? 
C) What is my worst-selling product? 
D) All of the above 
A) Who are my best customers? 
B) What is my best-selling product? 
C) What is my worst-selling product? 
D) All of the above

Question 18

If a business could produce the same hamburger with less expensive inputs it would probably see a decrease in profits.

Accepted Answer

A) True 
 B)False

Question 19

Top managers use social intelligence to define the future of the business,analyzing markets,industries and economies to determine the strategic direction the company must follow to remain unprofitable.

Accepted Answer

A) True 
 B)False

Question 20

Listing products that are about to expire first on the menu or creating them as a daily special to move the product is considered a type of _________________.

Accepted Answer

The answer of Listing products that are about to expire...

Which of the following is not considered a core driver of the information age?

Who is responsible for collecting,maintaining,and distributing company knowledge?

What are costs that make customers reluctant to switch to another product or service?

____________ is information that returns to its original transmitter and modifies the transmitter's actions.

Choosing not to fire a sales representative who is underperforming knowing that person is experiencing family problems is a form of knowledge.

Assume you are in the business of producing and selling hamburgers.If you could produce more hamburgers with the same input what would happen to your productivity and profits assuming the price of your hamburgers remains the same?

A primary value activity is a standardized set of activities that accomplish a specific task,such as processing a customer's order.

As companies move from data to knowledge,they will start to include more and more variables for analysis resulting in better,more precise support for_____________.

Your boss,Ty Jacob,has asked you to analyze the music industry using Porter's Five Forces model.Which of the following represents the threat of substitute products or services in the music industry?

_________ are material items or products that customers will buy to satisfy a want or need.

A system is a collection of parts that link to achieve a common purpose.Systems thinking is a way of monitoring ________________.

The marketing department supports sales by planning,pricing,and promoting goods or services.

A first-mover advantage is the process of gathering information about the competitive environment,including competitors' plans,activities,and products,to improve a company's ability to succeed.

Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's Five Forces model.Which of the following represents a threat of a new entrant in the soft drink industry?

Which of the following is not a typical way that a company would duplicate a competitive advantage?

Data is useful for understanding individual sales,but to gain deeper insight into a business data needs to be turned into information.Which of the following offers an example of turning data into information?

If a business could produce the same hamburger with less expensive inputs it would probably see a decrease in profits.

Top managers use social intelligence to define the future of the business,analyzing markets,industries and economies to determine the strategic direction the company must follow to remain unprofitable.

Listing products that are about to expire first on the menu or creating them as a daily special to move the product is considered a type of _________________.

Decisions and Processes: Value Driven Business

Ebusiness: Electronic Business Value

Ethics and Information Security: Mis Business Concerns

Infrastructures: Sustainable Technologies

Data: Business Intelligence

Networks: Mobile Business

Enterprise Applications: Business Communications

Systems Development and Project Management: Corporate Responsibility

Hardware and Software Basics

Networks and Telecommunications

Designing Databases

Filters

Exam 1: Management Information Systems: Business Driven MIS

Which of the following is not considered a core driver of the information age?

Who is responsible for collecting,maintaining,and distributing company knowledge?

What are costs that make customers reluctant to switch to another product or service?

____________ is information that returns to its original transmitter and modifies the transmitter's actions.

Choosing not to fire a sales representative who is underperforming knowing that person is experiencing family problems is a form of knowledge.

Assume you are in the business of producing and selling hamburgers.If you could produce more hamburgers with the same input what would happen to your productivity and profits assuming the price of your hamburgers remains the same?

A primary value activity is a standardized set of activities that accomplish a specific task,such as processing a customer's order.

As companies move from data to knowledge,they will start to include more and more variables for analysis resulting in better,more precise support for_____________.

Your boss,Ty Jacob,has asked you to analyze the music industry using Porter's Five Forces model.Which of the following represents the threat of substitute products or services in the music industry?

_________ are material items or products that customers will buy to satisfy a want or need.

A system is a collection of parts that link to achieve a common purpose.Systems thinking is a way of monitoring ________________.

The marketing department supports sales by planning,pricing,and promoting goods or services.

A first-mover advantage is the process of gathering information about the competitive environment,including competitors' plans,activities,and products,to improve a company's ability to succeed.

Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's Five Forces model.Which of the following represents a threat of a new entrant in the soft drink industry?

Which of the following is not a typical way that a company would duplicate a competitive advantage?

Data is useful for understanding individual sales,but to gain deeper insight into a business data needs to be turned into information.Which of the following offers an example of turning data into information?

If a business could produce the same hamburger with less expensive inputs it would probably see a decrease in profits.

Top managers use social intelligence to define the future of the business,analyzing markets,industries and economies to determine the strategic direction the company must follow to remain unprofitable.

Listing products that are about to expire first on the menu or creating them as a daily special to move the product is considered a type of _________________.

Decisions and Processes: Value Driven Business

Ebusiness: Electronic Business Value

Ethics and Information Security: Mis Business Concerns

Infrastructures: Sustainable Technologies

Data: Business Intelligence

Networks: Mobile Business

Enterprise Applications: Business Communications

Systems Development and Project Management: Corporate Responsibility

Hardware and Software Basics

Networks and Telecommunications

Designing Databases

Filters