Exam 2: Identifying Competitive Advantages

Callie Crystal owns and operates one of the most successful local coffee shops in Denver,called The Edgewater Café.Each time a customer purchases their 100^th cup of coffee at The Edgewater Café,they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

(Multiple Choice)

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Question 41

Jennifer Bloom is writing a paper and she must determine which of Porter's three generic strategies The Museum Company has implemented.Jennifer finds out that The Museum Company offers specialty products found only in museums around the world to affluent customers.What would Jennifer determine The Museum Company is using as its generic strategy?

(Multiple Choice)

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Question 42

How can a company reduce the threat of substitute products or services?

(Multiple Choice)

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Question 43

When a company is the first to market with a competitive advantage,it gains a particular benefit known as competitive intelligence.

(True/False)

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Question 44

According to Porter,companies that wish to dominate broad markets should operate using a ________ strategy.

(Multiple Choice)

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Question 45

Over the past decade the United States has lost an estimated 2.4 million factory jobs to Nepal.

(True/False)

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Question 46

The banking industry has implemented several competitive advantages,including ATMs,online bill-pay services,and electronic statements.Of course,these competitive advantages were quickly duplicated by any competitor that wanted to remain in the banking industry.These were all examples of ___________ competitive advantages.

(Multiple Choice)

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Question 47

According to Porter's three generic strategies,Walmart is following a business strategy that focuses on "broad market and low cost."

(True/False)

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Question 48

Buyer power is the ability of buyers to affect the price they must pay for an item.

(True/False)

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Question 49

Which of the following is not a typical way that a company would duplicate a competitive advantage?

(Multiple Choice)

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Question 50

Competitive __________ is the process of gathering information about the competitive environment,including competitors' plans,activities,and products,to improve a company's ability to succeed.

(Short Answer)

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Question 51

MIS can add value to both primary and support activities within a business.Which of the following is not an example of a company adding value by the use of MIS in a support activity?

(Multiple Choice)

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Question 52

Porter suggests adopting only __________ of the three generic strategies.

(Short Answer)

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Question 53

If a supplier has high power,what can it do to influence its industry?

(Multiple Choice)

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Question 54

Value chain analysis views a firm as a series of business processes that each adds value to the product or service.

(True/False)

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Question 55

Polaroid had a unique competitive advantage for many years until it forgot to observe competitive intelligence.The firm went bankrupt when people began taking digital pictures.Polaroid provides a great example of Porter's threat of new entrants.

(True/False)

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Question 56

Which of the following is included in Porter's Five-Forces Model?

(Multiple Choice)

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Question 57

Which of the following offers an example of a company operating in a narrow,focused market operating as the low-cost provider?

(Multiple Choice)

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Question 58

Identifying competitive advantages can be difficult and explains why they are typically _______.

(Multiple Choice)

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Question 59

Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?

(Multiple Choice)

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Question 60

Showing 41 - 60 of 116

How can a company reduce the threat of substitute products or services?

When a company is the first to market with a competitive advantage,it gains a particular benefit known as competitive intelligence.

According to Porter,companies that wish to dominate broad markets should operate using a ________ strategy.

Over the past decade the United States has lost an estimated 2.4 million factory jobs to Nepal.

According to Porter's three generic strategies,Walmart is following a business strategy that focuses on "broad market and low cost."

Buyer power is the ability of buyers to affect the price they must pay for an item.

Which of the following is not a typical way that a company would duplicate a competitive advantage?

Competitive __________ is the process of gathering information about the competitive environment,including competitors' plans,activities,and products,to improve a company's ability to succeed.

MIS can add value to both primary and support activities within a business.Which of the following is not an example of a company adding value by the use of MIS in a support activity?

Porter suggests adopting only __________ of the three generic strategies.

If a supplier has high power,what can it do to influence its industry?

Value chain analysis views a firm as a series of business processes that each adds value to the product or service.

Polaroid had a unique competitive advantage for many years until it forgot to observe competitive intelligence.The firm went bankrupt when people began taking digital pictures.Polaroid provides a great example of Porter's threat of new entrants.

Which of the following is included in Porter's Five-Forces Model?

Which of the following offers an example of a company operating in a narrow,focused market operating as the low-cost provider?

Identifying competitive advantages can be difficult and explains why they are typically _______.

Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?

Business Driven Technology

Strategic Initiatives for Implementing Competitive Advantages

Measuring the Success of Strategic Initiatives

Organizational Structures That Support Strategic Initiatives

Valuing Organizational Information

Storing Organizational Information Databases

Accessing Organizational Information Data Warehouse

Enabling the Organization Decision Making

Extending the Organization Supply Chain Management

Building a Customer-Centric Organization Customer Relationship Management

Integrating the Organization From End-To-End Enterprise Resource Planning

Creating Innovative Organizations

E-Business

Creating Collaborative Partnerships

Integrating Wireless Technology in Business

Building Software to Support an Agile Organization

Managing Organizational Projects

Outsourcing in the 21st Century

Developing a 21st-Century Organization

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