Exam 16: Managing Within Your Company

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Elaborate on the process of selling internally?

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Selling internally refers to establishing the same types of partnerships with the personnel within an organization as salespeople have with their customers.To service customers well,salespeople must often rely on personnel in other areas of the firm to do their respective jobs properly.But how well those other employees assist salespeople may be a function of the relationship the salesperson has already established with them.That relationship should be a partnership,just like the one the salesperson wants to establish with appropriate customers.To establish the appropriate partnership,the salesperson must invest time in understanding the customer's needs and then work to satisfy those needs.

When selling internally,salespeople should use arguments that adequately address the internal customer's needs.

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Another name for a salary-plus-commission plan is:

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Internal partnerships should be dedicated to satisfying customers' needs.

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Discuss some of the strategies salespeople can use to handle unethical requests from superiors.

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A _____ plan typically pays a certain amount per sale,and the plan includes a base and a rate but does not include a salary.

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Straight commission plans offer the greatest flexibility for motivating and controlling the activities of salespeople.

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When are straight salary compensation plans appropriate?

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The sales manager for Arunden Industries has been told to cut costs.So,he decided to offer a bonus to salespeople who spend less than his or her expense account allocation.What are the possible disadvantages of using this tactic?

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Both marketing and sales are concerned with providing the right product to the customer in the most efficient and effective manner.

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Neal works for Integrated Computer Systems Distributors (ICSD)as a field salesperson.In his territory,he only calls on attorney's offices and physician's offices.This specialization has allowed him to develop a high level of expertise at selecting just the right combination of hardware and software to meet the unique needs of these offices.From this information,it can be concluded that Neal is part of a sales force that is organized according to:

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To keep commissions paid to salespeople from becoming so high that they become demoralizing to company executives,some companies place upper limits on how much a sales representative can earn.This limit is called a:

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Large customers are called key accounts.

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Who typically handles house accounts?

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Which of the following is a primary role of salespeople in an organization?

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The administration department of a company acts as the eyes and ears of marketing.

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Alkara receives $200 per week plus 10 percent of the value of all the sales she makes.In a particular week she earns $750.The 10 percent of the total revenue of $750 best exemplifies:

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House accounts:

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Salespeople typically report directly to the sales executive.

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For every case of fragrance that Jill sells,she earns $10.This amount is her _____.

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