Exam 7: Decision Making and Creativity

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Prospect theory and self-justification are the main causes of satisficing.

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In decision making,creativity is used:

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Creative ideas can emerge when asking people unfamiliar with the problem to explore the problem with you.

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In the late 1970s,the Premier of British Columbia announced that the province would host a transportation exhibition in 1986 with a modest budget of only $78 million.On at least two occasions,administrators recommended cancelling the exposition due to cost overruns and labour troubles,but the government decided to continue with the project.But by the end of Expo 86,the budget exceeded $1.5 billion with a deficit of $300 million.Using your knowledge of escalation of commitment,discuss how self-justification and prospect theory effect help explain why the government might have been motivated to continue with the project.B.M.Staw,'Expo 86: An Escalation Prototype',Administrative Science Quarterly,31,1986,pp.379-91).Students may identify any three of the four causes of escalation described in the textbook and highlighted below. Self-justification.Cancelling Expo 86 would have suggested that the Premier of British Columbia (who originally proposed the fair)made a bad decision,whereas continuing the fair would be a vote of confidence towards his leadership ability.The Premier also may have continued the project because he had repeatedly emphasized the value of the project and to reverse this position would convey an image of inconsistent leadership.Finally,the Premier's decision was face-saving for the entire province because cancellation would jeopardize British Columbia's image as a place where challenges are accomplished rather than abandoned. Prospect theory effect.People have more aversion to losses than to gains,and they are more willing to risk taking losses than receiving gains.Thus,the Premier may have poured more money in because it would be more painful to stop the project.In other words,they may have had inflated expectations of their ability to overcome problems that faced the project. Difficulty: Medium Learning Objective: 07-03 Discuss the roles of emotions and intuition in decision making. McShane - Chapter 07 #165 Topic: 07-18 Escalation of Commitment

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Decision makers tend not to evaluate various alternatives when they find an opportunity.

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Millions of dollars were wasted on the development of a new machine-made potato chip,at Fancy Chips Ltd.As a result,the Board of Directors of the food-processing firm fired the CEO who had proposed and championed the product's development.The new CEO's first task is to find out why this monumental waste of money had occurred and how it can be prevented in the future.Provide three possible explanations why this escalation of commitment occurred at Fancy Chips Ltd.

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The incubation stage of creativity is more effective when the decision maker sets aside all other activities and focuses attention on the issue or problem.

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The creative process includes,in order,the following stages:

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____________ utility is the probability (expectancy)of satisfaction (utility)for each alternative.

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Satisficing occurs when people continue on a failing course of action.

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Employees tend to be more creative when they:

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Creative people have a high degree of nonconformity and have less concern about social approval.

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The most accurate view of intuition is that it:

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The decision maker's emotions play an important role in his or her identification of a problem or opportunity.

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Recent studies of human decision making conclude that which of the following ultimately energizes us to select the preferred choice?

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Escalation of commitment is more likely to occur when:

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Incubation is a unique activity in organizational settings for increasing creativity.Describe this stage of creativity and explain what employees need to do to improve the incubation process.

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An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs,the executive got the idea that young people would want to buy pens with ink in bright neon colours and with pen containers that glow in the dark.This situation is an example of:

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Creativity tends to suffer during times of downsizing and corporate restructuring.

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Escalation of commitment may be corrected by ensuring that those involved in choosing decision alternatives are also responsible for evaluating the implemented solution.

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