Question 1

_____ defines consumer groups according to variables such as gender,age,income,occupation,and stage in the family lifecycle.

Accepted Answer

A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing 
A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing

Question 2

Kyle plans to buy new tires for a car that his family uses for camping trips.These tires are of the same type like those that are used on General Motors commercial trucks and can be purchased from Industrial Tire Company.The tires that Kyle will buy for his car can be classified as _____ products.

Accepted Answer

A)  business 
B)  service 
C)  MRO 
D)  consumer 
A)  business 
B)  service 
C)  MRO 
D)  consumer

Question 3

Japanese automaker,Subaru,generates more than half of its sales in just four states (Alaska,Colorado,Maine,and Washington).These states constitute Subaru's:

Accepted Answer

A)  primary market. 
B)  core region. 
C)  secondary market. 
D)  capital region. 
A)  primary market. 
B)  core region. 
C)  secondary market. 
D)  capital region.

Question 4

In the process of market segmentation,once the market potential of the segments has been estimated,the next step is to:

Accepted Answer

A)  develop a marketing mix. 
B)  develop a relevant profile for each segment. 
C)  forecast probable market share. 
D)  seek strategies to enter the market. 
A)  develop a marketing mix. 
B)  develop a relevant profile for each segment. 
C)  forecast probable market share. 
D)  seek strategies to enter the market.

Question 5

The 80/20 principle is sometimes referred to as _____.

Accepted Answer

A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing 
A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing

Question 6

What is a positioning map? Why do marketers reposition their products?

Accepted Answer

A positioning map is a tool that helps m

Question 7

What are geographic information systems (GIS)? How do they help marketers in analyzing marketing information?

Accepted Answer

Geographic information systems (GISs)are

Question 8

A positioning map:

Accepted Answer

A)  is used primarily by companies utilizing undifferentiated marketing strategies. 
B)  can be used only for already successful products in the market. 
C)  shows how consumers view a product relative to competitive products. 
D)  outlines how to introduce a new product to the marketplace. 
A)  is used primarily by companies utilizing undifferentiated marketing strategies. 
B)  can be used only for already successful products in the market. 
C)  shows how consumers view a product relative to competitive products. 
D)  outlines how to introduce a new product to the marketplace.

Question 9

What is geographic segmentation? How is it useful for marketers?

Accepted Answer

Geographic segmentation is the practice

Question 10

Items can be classified as business products,not because of what they are,but because of how they will be used.

Accepted Answer

A) True 
 B)False

Question 11

The practice of dividing a population into groups having similar attitudes,values,and lifestyles is called _____.

Accepted Answer

A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing 
A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing

Question 12

Children exert considerable influence over household food purchases.

Accepted Answer

A) True 
 B)False

Question 13

One of the reasons cited by the U.S.Department of Commerce for the trend toward smaller households is:

Accepted Answer

A)  young people's tendency to marry early. 
B)  the increase in the number of same-sex couples. 
C)  the low cost of living. 
D)  the frequency of divorce. 
A)  young people's tendency to marry early. 
B)  the increase in the number of same-sex couples. 
C)  the low cost of living. 
D)  the frequency of divorce.

Question 14

Automobile manufacturers and food processing companies segment a particular geographic region based on the same factors.

Accepted Answer

A) True 
 B)False

Question 15

_____ are computer systems that assemble,store,manipulate,and display data by their location.

Accepted Answer

A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing 
A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing

Question 16

Psychographic segmentation involves segmenting the consumers on the basis of the benefits they seek from a product.

Accepted Answer

A) True 
 B)False

Question 17

A firm that divides its customers into homogeneous groups based on their locations is said to be practicing _____ segmentation.

Accepted Answer

A)  psychographic 
B)  product-based 
C)  geographic 
D)  demographic 
A)  psychographic 
B)  product-based 
C)  geographic 
D)  demographic

Question 18

Core based statistical areas (CBSA)are comprised of metropolitan and micropolitan statistical areas.

Accepted Answer

A) True 
 B)False

Question 19

Division of an overall market into homogeneous groups based on their locations constitutes socioeconomic segmentation.

Accepted Answer

A) True 
 B)False

Question 20

In the VALS system,action-motivated consumers are those who:

Accepted Answer

A)  have a set of ideas and morals or principles they live by. 
B)  are influenced by symbols of success. 
C)  seek physical activity, variety, and adventure. 
D)  have high energy level and are eager to buy products. 
A)  have a set of ideas and morals or principles they live by. 
B)  are influenced by symbols of success. 
C)  seek physical activity, variety, and adventure. 
D)  have high energy level and are eager to buy products.

Exam 9: Market Segmentation, Targeting, and Positioning

_____ defines consumer groups according to variables such as gender,age,income,occupation,and stage in the family lifecycle.

Kyle plans to buy new tires for a car that his family uses for camping trips.These tires are of the same type like those that are used on General Motors commercial trucks and can be purchased from Industrial Tire Company.The tires that Kyle will buy for his car can be classified as _____ products.

Japanese automaker,Subaru,generates more than half of its sales in just four states (Alaska,Colorado,Maine,and Washington).These states constitute Subaru's:

In the process of market segmentation,once the market potential of the segments has been estimated,the next step is to:

The 80/20 principle is sometimes referred to as _____.

What is a positioning map? Why do marketers reposition their products?

What are geographic information systems (GIS)? How do they help marketers in analyzing marketing information?

A positioning map:

What is geographic segmentation? How is it useful for marketers?

Items can be classified as business products,not because of what they are,but because of how they will be used.

The practice of dividing a population into groups having similar attitudes,values,and lifestyles is called _____.

Children exert considerable influence over household food purchases.

One of the reasons cited by the U.S.Department of Commerce for the trend toward smaller households is:

Automobile manufacturers and food processing companies segment a particular geographic region based on the same factors.

_____ are computer systems that assemble,store,manipulate,and display data by their location.

Psychographic segmentation involves segmenting the consumers on the basis of the benefits they seek from a product.

A firm that divides its customers into homogeneous groups based on their locations is said to be practicing _____ segmentation.

Core based statistical areas (CBSA)are comprised of metropolitan and micropolitan statistical areas.

Division of an overall market into homogeneous groups based on their locations constitutes socioeconomic segmentation.

In the VALS system,action-motivated consumers are those who:

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