Exam 9: Market Segmentation, Targeting, and Positioning

Ford Motor Company surveyed 10,000 customers to analyze their needs and preferences in automobiles.At the end of the survey,respondents were asked to provide demographic information,including age.Responses concerning preferences were strikingly similar for each group within a specific five-year age range.This result is an example of the _____ effect.

Starbucks marketing itself as "Premium coffee" is an example of a positioning strategy that is based on _____.

The lumber that a carpenter purchases to make a table for a customer can be classified as a(n):

Up & Away Flying Corporation recently began manufacturing private helicopters.If they have a limited advertising budget,concentrated marketing would be the ideal marketing strategy for this firm.

The "empty nest" stage in the family lifecycle includes:

A(n)_____ is a tool that helps marketers place products in a market by graphically illustrating consumers' perceptions of competing products within an industry.

A _____ marketing strategy focuses on producing several products and pricing,promoting,and distributing them with several marketing mixes designed to satisfy smaller segments.

An undifferentiated marketing strategy:

A consumer goods company segments its markets on the basis of purchase patterns of their customers.The company groups its consumers who regularly buy their product into heavy,moderate,and light users,and nonusers.This segmentation approach is an example of _____.

Describe the four stages in the market segmentation process.

Which of the following racial/ethnic minority groups is an attractive target for marketers because of their fastest-growing income?

According to Engel's laws,the percentage of income spent on food increases with increased income.

Which of the following factors sets the upper limit on demand generated by a particular market segment?

_____ is a strategy that focuses on producing a single product and marketing it to all customers.

"Intimates" is a segment of consumers identified by Roper and it consists of those people who value:

_____ defines consumer groups according to variables such as gender,age,income,occupation,education,sexual orientation,household size,and stage in the family lifecycle.

The division of the total market into smaller,relatively homogeneous groups is called _____.

Since rubber purchased by Goodyear is utilized to manufacture tires that are ultimately used by consumers for their automobiles,rubber is a consumer product for Goodyear.

An urban area that include two or more primary metropolitan statistical areas (PMSA)is called a _____.

_____ are goods and services purchased for use either directly or indirectly in the production of other goods and services for resale.