Exam 9: Market Segmentation, Targeting, and Positioning

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

A(n)_____ describes various activities,interests,and respondent's opinions that allows researchers to develop lifestyle profiles.

(Multiple Choice)
4.8/5
(34)

Firms often purchase legal services from external consultants.However,as this does not directly contribute to the firm's production activities,legal services cannot be considered a business product.

(True/False)
4.8/5
(41)

Describe the four basic strategies for reaching target markets.

(Essay)
4.8/5
(24)

As per RoperASW's psychographic consumer segments,the group that seeks education,technology,and knowledge,and where the male-female ratio is roughly equal is called _____.

(Multiple Choice)
4.7/5
(39)

Competition in the market usually forces firms to adopt a differentiated marketing strategy.

(True/False)
4.9/5
(34)

A micropolitan statistical area is an area that:

(Multiple Choice)
4.8/5
(26)

What is cohort effect? What is the current cohort called?

(Essay)
4.8/5
(33)

As compared to undifferentiated marketing,applying a micromarketing strategy allows companies to reach larger markets.

(True/False)
4.8/5
(33)

Which of the following is the largest racial/ethnic minority group in the United States?

(Multiple Choice)
4.9/5
(44)

A frequent flyer program used by an airline is an example of _____.

(Multiple Choice)
4.7/5
(29)

Families,bachelors,and retirees could be considered separate market segments for a company promoting travel packages.

(True/False)
4.8/5
(36)

Kim's Egg Rolls were being promoted as a dinner item but after a few years the company decided to change their packaging and advertising to promote the egg rolls as evening snacks.This is an example of repositioning a product.

(True/False)
4.9/5
(28)

Geographic indicators such as job growth give useful guidance to marketers,depending on the type of products they sell.

(True/False)
4.7/5
(43)

Baby boomers are people born between 1946 and 1964.

(True/False)
4.9/5
(34)

A positioning map provides a valuable tool to help managers position products by graphically illustrating consumers' perceptions of competing products within an industry.

(True/False)
4.9/5
(46)

Buyers in metropolitan statistical areas exhibit social and economic homogeneity.

(True/False)
4.8/5
(36)

The VALS system will categorize consumers who are influenced by symbols of success as:

(Multiple Choice)
4.9/5
(38)

Concentrated marketing is also known as niche marketing.

(True/False)
4.7/5
(38)

A technology company that makes computers for professional use is trying to segment its customers.The company asked some professional computer users to evaluate the importance of various computer attributes that influence their purchase decisions and then used this data to segment the consumers based on similar response patterns.This is an example of segmentation by:

(Multiple Choice)
4.7/5
(30)

State Engel's laws.How have these laws changed in the recent years?

(Essay)
4.9/5
(39)
Showing 41 - 60 of 200
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)