Question 1

Write a note on the VALS segmentation system.

Accepted Answer

VALS,an acronym for VAlues and LifeStyle

Question 2

_____ are computer systems that help marketers analyze marketing information by assembling,storing,manipulating,and displaying data by their location.

Accepted Answer

A)  Core based information systems 
B)  Inertial navigation systems (INS) 
C)  Geographic information systems (GIS) 
D)  Advanced navigation assessment systems 
A)  Core based information systems 
B)  Inertial navigation systems (INS) 
C)  Geographic information systems (GIS) 
D)  Advanced navigation assessment systems

Question 3

The Asian Americans are currently the largest ethnic minority group in the United States.

Accepted Answer

A) True 
 B)False

Question 4

A consolidated metropolitan statistical area comprises of two or more primary metropolitan statistical areas.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following products would be the best choice to be marketed using an undifferentiated marketing strategy?

Accepted Answer

A)  Luxury automobiles 
B)  Healthy snack foods 
C)  Table salt 
D)  Imported wine 
A)  Luxury automobiles 
B)  Healthy snack foods 
C)  Table salt 
D)  Imported wine

Question 6

What is the use of psychographic segmentation to marketers?

Accepted Answer

Psychographic segmentation divides a pop

Question 7

Geographic segmentation is also called socioeconomic segmentation.

Accepted Answer

A) True 
 B)False

Question 8

What is psychographic segmentation? What is the most common method for developing psychographic profiles of a population?

Accepted Answer

Psychographic segmentation is the practi

Question 9

A firm that focuses its efforts on profitably satisfying a single market segment is opting for _____ strategy.

Accepted Answer

A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing 
A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing

Question 10

The market segmentation that is based on the stages of the family lifecycle is a form of demographic segmentation.

Accepted Answer

A) True 
 B)False

Question 11

The revised VALS segmentation system categorizes consumers based on _____.

Accepted Answer

A)  religious affiliations 
B)  political views 
C)  self-motivation 
D)  social values 
A)  religious affiliations 
B)  political views 
C)  self-motivation 
D)  social values

Question 12

The Fayetteville-Springdale-Rogers region of Arkansas has approximately 340,000 people.Fayetteville is an urban center and it alone has a population of 60,000.The Fayetteville-Springdale-Rogers region would be classified as a:

Accepted Answer

A)  consolidated metropolitan statistical area (CMS
A) . 
B)  primary metropolitan region (PMR). 
C)  metropolitan statistical area (MS
A) . 
D)  micropolitan statistical area (µS
A) . 
A)  consolidated metropolitan statistical area (CMS
A) . 
B)  primary metropolitan region (PMR). 
C)  metropolitan statistical area (MS
A) . 
D)  micropolitan statistical area (µS
A) .

Question 13

Niche marketing is best suited for firms that offer highly specialized goods and services.

Accepted Answer

A) True 
 B)False

Question 14

Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements is true of differentiated marketing?

Accepted Answer

A)  A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product. 
B)  As compared o undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost. 
C)  Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors. 
D)  Differentiated marketing helps a company to diversify and reach new customers. 
A)  A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product. 
B)  As compared o undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost. 
C)  Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors. 
D)  Differentiated marketing helps a company to diversify and reach new customers.

Question 16

Marketers rarely encounter differences among members of a target group,as they segment potential consumers into homogeneous groups.

Accepted Answer

A) True 
 B)False

Question 17

The marketing strategy that targets potential customers based on specific occupation or lifestyle is called micromarketing.

Accepted Answer

A) True 
 B)False

Question 18

_____ is a psychographic segmentation system that divides consumers into eight psychographic categories based on resources and self-motivation.

Accepted Answer

A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing 
A) target market 
B) market segmentation 
C) cohort effect 
D) primary metropolitan statistical area 
E) differentiated marketing
F)concentrated marketing
G)micromarketing
H)positioning map
I)VALS
J)AIO statement
K)core region
L)consumer product
M)demographic segmentation
N)Praedo's law
O)psychographic segmentation
P)geographic information systems
Q)positioning
R)geographic segmentation
S)business product
T)mass marketing

Question 19

List out the different categories used by the U.S.government to classify urban data.Give examples.

Accepted Answer

The government classifies urban data usi

Question 20

Generation X is very family-oriented,well educated,and optimistic.

Accepted Answer

A) True 
 B)False

Exam 9: Market Segmentation, Targeting, and Positioning

Write a note on the VALS segmentation system.

_____ are computer systems that help marketers analyze marketing information by assembling,storing,manipulating,and displaying data by their location.

The Asian Americans are currently the largest ethnic minority group in the United States.

A consolidated metropolitan statistical area comprises of two or more primary metropolitan statistical areas.

Which of the following products would be the best choice to be marketed using an undifferentiated marketing strategy?

What is the use of psychographic segmentation to marketers?

Geographic segmentation is also called socioeconomic segmentation.

What is psychographic segmentation? What is the most common method for developing psychographic profiles of a population?

A firm that focuses its efforts on profitably satisfying a single market segment is opting for _____ strategy.

The market segmentation that is based on the stages of the family lifecycle is a form of demographic segmentation.

The revised VALS segmentation system categorizes consumers based on _____.

The Fayetteville-Springdale-Rogers region of Arkansas has approximately 340,000 people.Fayetteville is an urban center and it alone has a population of 60,000.The Fayetteville-Springdale-Rogers region would be classified as a:

Niche marketing is best suited for firms that offer highly specialized goods and services.

Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.

Which of the following statements is true of differentiated marketing?

Marketers rarely encounter differences among members of a target group,as they segment potential consumers into homogeneous groups.

The marketing strategy that targets potential customers based on specific occupation or lifestyle is called micromarketing.

_____ is a psychographic segmentation system that divides consumers into eight psychographic categories based on resources and self-motivation.

List out the different categories used by the U.S.government to classify urban data.Give examples.

Generation X is very family-oriented,well educated,and optimistic.

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