Exam 8: Developing a Global Vision Through Marketing Research

All marketing research programs are basically conducted in the same way.

In parallel translation the questionnaire is developed at the same time as promotional messages are developed to ensure language parallels.

To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?

One of the questions used to ensure validity of secondary data in the international market is "for what purposes were the data collected?"

One of the problems encountered by the international marketing researcher in drawing a random sample is that in many countries there is no officially recognized census of population.

Mary Hills would like to ask respondents a series of open-ended questions that will help to explain the respondents' feelings and thoughts on the subject of child labor.Which of the following research formats will Mary need to choose to best complete her research assignment?

Which of the following questions should be asked by a marketing researcher that is seeking to establish the validity of secondary data sources in the international arena?

Marketers use three different techniques to ferret out translation errors ahead of time.Which of the following would be one of those techniques?

In many Asian cities,there are no street maps,some streets are not identified,and some houses are not numbered making it difficult for market researchers attempting to conduct an accurate __________.

After the problem is adequately defined (in a marketing research effort)and research objectives established,the researcher must determine:

The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research.Which of the following is deemed to best suited for managing the cultural barrier across the chain of communication?

In order to judge the reliability of secondary data sources,the researcher should ask the question "________ collected the data?"

Multicultural research involves dealing with countries that have different languages,economies,social structures,behavior,and attitude patterns.

Gerber's primary consumers usually ______________,making it difficult to communicate and gather marketing information from them.

Ben Grissom has decided to use information collected by the United States government in his upcoming research project on cultural trends.Since Ben is not collecting this information himself,the information is described as being:

As Margaret Smith begins her study of ten European nations as possible market centers for Xerox's new photocopying equipment line,she is well aware of the different languages,economies,social structures,behavior,and attitude patterns that are present in the ten countries.To research these new markets,which of the following terms most accurately describes the form of research that Ms.Smith will most likely pursue?

In __________ research,if questions are asked they are almost always open-ended or in-depth,and unstructured responses that reflect the person's thoughts and feelings on the subject are sought.

In the international marketing research arena all of the following problems in sampling can occur EXCEPT:

Marketing research methods can be grouped into two basic types.What are these two types?

Bert Wong has decided to pursue a marketing research effort to acquire information before his company makes a strategic relocation move to the West Coast.Which of the following marketing research process steps would be the first step that Bert's company (and marketing researchers)should take as it embarks on the research effort?