Exam 8: Developing a Global Vision Through Marketing Research

Which of the following is NOT a problem associated with secondary data obtained from many international markets and international data sources?

The method for forecasting demand that assumes demand for a product develops in much the same way in all countries as comparable economic development occurs in each country is called _________.

A review of competitors' sales revenues and methods of market segmentation would be found in the economic portion of a planning report.

Marketers use three different techniques to ferret out translation errors ahead of time.Which of the following would be one of those techniques?

The __________ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country.

The first step in the marketing research process is to define the research problem and _____________________.

Which of the following would not be considered to be a step in the traditional marketing research process?

A country's political ___________,_____________ attributes,and geographical characteristics are some of the kind of information not ordinarily gathered by domestic marketing research departments but which are required for a sound assessment of a foreign market.

a skeptical attitude in handling transparent data.

In most ____________ data collection,the researcher questions respondents to determine what they think about some topic or how they might behave under certain conditions.

Which of the following is an effective and often-used way of judging validity of data from an international market or source?

(p.218 and major section titles for the six)List and briefly characterize the six steps in the research process.

If research has already been collected by some other agency other than the research department,the research should be called ___________ research.

____________ research involves dealing with countries that have different languages,economies,social structures,behavior,and attitude patterns.

It has been suggested that there are at least seven different uses for the Internet in international research.Assume that you are a marketing director for Ty Beanie Babies and are interested in expanding your company's phenomenal growth into Asia.What are the seven uses suggested in the text and which of the seven would you propose to use to accomplish your objective?

Though definitions of marketing research and international marketing research are basically the same,there are two distinct complications that impact international marketing research.Which of the following would be one of those complications?

The key to using expert opinion to help in forecasting demand is ______________ that is,comparing estimates produced by different sources.

Give the traditional definition for marketing research.

Marketing planning is traditionally defined as the systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making.

Many firms engaged in foreign marketing do not make decision with the benefit of all the information they would have for most domestic marketing decisions.__________,________________,and ___________________ are the three major reasons why these companies do not have all the information desired.