Exam 8: Developing a Global Vision Through Marketing Research

According to a system for collecting and assessing information developed by Unisys Corporation,which of the following steps would consist of reviewing competitors' sales revenues,methods of market segmentation,products,and apparent strategies on an international scope?

The greatest problem in sampling in the international environment stems from language differences.

The most universal survey research problem in foreign countries is fear of government reprisal.

To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?

____________ offer(s)the best explanation for the unwillingness or inability of many international consumers to respond to research surveys.

A hybrid of back translation is ____________ where there is a successive process of translation and retranslation of a questionnaire,each time by a different translator.

One disadvantage of decentralized research management is possible ineffective communications with __________.

Though definitions of marketing research and international marketing research are basically the same,there are two distinct complications that impact international marketing research.Which of the following would be one of those complications?

___________ is traditionally defined as the systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making.

Quantitative research provides the marketer with responses that can be presented with precise estimation.

Forecasting demand in many foreign countries is more difficult because of ____________ and _______________.

The systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making is considered to be the traditional definition of which of the following terms?

Jake Morris is looking for information on the pet food industry for a client.He realizes that this particular industry has been well researched by marketers.Therefore,if Jake is looking for information that has already been collected by some other agency,he should consult what is called a secondary data source.

The marketing research process should begin with questionnaire construction that matches the abilities of the marketplace to answer the questionnaire.

It is relatively easy to compare data from the U.S.market with market data from around the world.

Qualitative research is used in international marketing research to formulate and define a problem more clearly and to determine relevant questions to be examined in subsequent research.

The text suggests four kinds of company-agency-customer relationships for managing the cultural barrier in international marketing research.Describe or characterize each of these kinds of relationships and designate which one(s)are better suited for managing the cultural barrier across the chain of communication.

The most universal survey research problem in foreign countries is the:

After an international marketing researcher has defined the research problem and established research objectives,the next step to be undertaken to:

____________ translation is used to overcome the problem with back translation not always ensuring an accurate translation because of commonly used idioms in both languages.