Exam 8: Developing a Global Vision Through Marketing Research

If data is collected specifically for the particular research project at hand it is called:

In _________ translation,more than two translators are used for the translation into the origination language;the results are compared,differences discussed,and the most appropriate translation selected.

To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?

The adequacy of sampling techniques is most affected by which of the following?

Suki Nguyen is planning her Masters Thesis.One of her assignments will be to develop a series of research hypotheses that eventually can be tested.Her thesis will specifically focus on sociocultural factors and their impact on behavior patterns in Vietnamese commerce.Which of the following research formats is most suited to her initial research explorations?

There are four major problems with using secondary data in international marketing research.What are these four major problems? Briefly,characterize each problem.

Alex is engaged in research involving countries that have different languages,economies,social structures,behavior,and attitude patterns.Alex is engaged in ____________ research.

The ____________ process should begin with a definition of the research problem and the establishment of specific research objectives.

The U.S.businesses spend more money on marketing research than businesses in any other country in the world.

With respect to international marketing research,cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

Given the greater uncertainty and data limitations associated with foreign markets,two methods of forecasting demand are particularly suitable for international marketers.Which of the following most accurately describes these two methods?

There are several different uses for the Internet in international research.Which of the following WOULD NOT be among those uses?

One of the reliability problems faced by a marketing researcher that seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic (e.g.,reflecting national pride or politics rather than practical reality).

Research can be divided into different types based on information needs.All of the areas below fit these different types EXCEPT:

It is generally better to collect primary data before turning to secondary data because of the increased reliability and validity of primary data.

One of the three talents the marketing researcher must possess to deal with problems in analyzing and intrepreting research information in the international marketplace is high degree of __________ understanding.

___________ data is data collected specifically for the particular research project at hand.

In ___________ research,usually a large number of respondents are asked to reply either verbally or in writing to structured questions using a specific response format or to select a response from a set of choices.

With respect to the international arena,the greatest problem in sampling stems from:

An overview of market conditions sections of a planning report would include a detailed analysis of market conditions (by market segment)company or division faces.