Exam 8: Developing a Global Vision Through Marketing Research

International marketers often collect forms of information not normally collected by domestic marketing researchers.Unisys Corporation gives some guidance as to what forms of information need to be collected in the international environment.List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.

According to the text,___________ is the key component in developing successful marketing strategies and avoiding major marketing blunders in the international marketing environment.

One of the ways the Internet is being used with respect to international research is that servers automatically track and time visitors' travel through websites.Which of the following uses for the Internet in international research most closely matches the above usage?

In _________ translation the questionnaire is translated from one language to another,and then a second party translates it back into the original.

Ray Simmons' company would like to construct a "virtual panel" on the Internet to review planned products for the upcoming year.Which of the following uses for the Internet in international research most closely matches what Mr.Simmons would like to accomplish?

In __________ translation,the questionnaire is translated from one language to another,and then a second party translates it back into the original.

A Comprehension review of the different approaches to multicountry research suggests that the ideal approach is to have:

____________ is the key component in developing successful marketing strategies and avoiding major marketing blunders.