Question 1

The North American Industry Classification System (NAICS)codes:

Accepted Answer

A) will soon be replaced by the strategic industrial classification (SI
C) . 
B) is published by the North American Treaty Alliance. 
C) organizes all industries in our economy into 20 broad sectors. 
D) has little relevance for marketers outside the United States. 
E) are top secrets which cannot be shared with outsiders. 
A) will soon be replaced by the strategic industrial classification (SI
C) . 
B) is published by the North American Treaty Alliance. 
C) organizes all industries in our economy into 20 broad sectors. 
D) has little relevance for marketers outside the United States. 
E) are top secrets which cannot be shared with outsiders.

Question 2

Consumers are immune to psychological pricing.

Accepted Answer

A) True 
 B)False

Question 3

The process of market segmentation is a three-step process that begins with planning,then goes to product definition and ends with market identification.

Accepted Answer

A) True 
 B)False

Question 4

The only place you can find Joe Boxer brand home products,targeting younger audiences and the Hispanic-oriented brand Thalia Sodi is at Kmart stores.Joe Boxer and Thalia Sodi are both examples of:

Accepted Answer

A) aggregated brands. 
B) private labels. 
C) manufacturer's brands. 
D) indirect consumer promotions. 
E) demographic branding. 
A) aggregated brands. 
B) private labels. 
C) manufacturer's brands. 
D) indirect consumer promotions. 
E) demographic branding.

Question 5

Network marketing is also called pyramid marketing.

Accepted Answer

A) True 
 B)False

Question 6

To reach people who love to hunt,markets would use psychographic segmentation.

Accepted Answer

A) True 
 B)False

Question 7

Differences between products that are readily apparent are called visible differences.

Accepted Answer

A) True 
 B)False

Question 8

Exchange is the traditional trading of values between two entities facilitated by marketing.

Accepted Answer

A) True 
 B)False

Question 9

What are the two steps that make up the market segmentation process?

Accepted Answer

Market segmentation is a two-step proces

Question 10

With the common usage of personal computers and keyboards,electric typewriters and products to correct mistyped letters and symbols have entered the _____ stage of their product life cycle.

Accepted Answer

A) utility 
B) laggard 
C) late adopter 
D) decline 
E) maturity 
A) utility 
B) laggard 
C) late adopter 
D) decline 
E) maturity

Question 11

Two bowling alleys are three miles apart.Customers came to the bowling alley on the eastside of town for relaxation and exercise.The priority wasn't exclusively on bowling;the activity could just as easily have been billiards or swimming.The customers at bowling alley on the Westside of town went bowling primarily to meet and interact with friends.Many of the league bowlers in this facility were employed in repetitive task jobs.The lanes were a place to compete with their peers and excel.This question describes the _____ for using the bowling alleys.

Accepted Answer

A) primary motivation 
B) attribution theory 
C) reciprocal activation 
D) perceptual motivation 
E) motivational mapping 
A) primary motivation 
B) attribution theory 
C) reciprocal activation 
D) perceptual motivation 
E) motivational mapping

Question 12

Many people give fine chocolates as Christmas presents to friends and co-workers.The only time of year you will see Ferro Rocher chocolates advertised is during November and December as the company tries to create awareness for its product in the minds of consumers looking for that perfect utilitarian gift.This would be an example of:

Accepted Answer

A) purchase-occasion segmentation. 
B) psychographic positioning. 
C) demographic segmentation. 
D) lifestyle segmentation. 
E) volume segmentation. 
A) purchase-occasion segmentation. 
B) psychographic positioning. 
C) demographic segmentation. 
D) lifestyle segmentation. 
E) volume segmentation.

Question 13

Explain the target marketing process.

Accepted Answer

The first step in target marketing is to

Question 14

With ____,marketers group people by their values,attitudes,personality and lifestyle.

Accepted Answer

A) demographics 
B) psychographics 
C) geodemographics 
D) attitudinal positioning 
E) lifestyle positioning 
A) demographics 
B) psychographics 
C) geodemographics 
D) attitudinal positioning 
E) lifestyle positioning

Question 15

What is the basic goal of any positioning strategy?

Accepted Answer

The basic goal of positioning

Question 16

The basic goal of a positioning strategy is to:

Accepted Answer

A) own a word that established the product in the prospect's mind. 
B) create a long-term market for a product category. 
C) correlate the total product concept with the product's position in its product life cycle. 
D) minimize product differentiation. 
E) create and maintain primary demand for a product. 
A) own a word that established the product in the prospect's mind. 
B) create a long-term market for a product category. 
C) correlate the total product concept with the product's position in its product life cycle. 
D) minimize product differentiation. 
E) create and maintain primary demand for a product.

Question 17

In the health care industries,strategies that target women are becoming increasingly prevalent because capturing the female patient means influencing the vast majority of health care decisions made for families and the fact women use health services more frequently than men.If you are a health care provider,you would want to use _____ segmentation.

Accepted Answer

A) demographic 
B) psychographic 
C) diffused 
D) geographic 
E) psychological 
A) demographic 
B) psychographic 
C) diffused 
D) geographic 
E) psychological

Question 18

The most recent trend in new candy bars is candy bars laded with caffeine.In March 2008,Hershey Company,a large candy manufacturer,introduced a brand of high-caffeinated candy under the Starbucks brand name.What type of banding strategy is Hershey's using with this new product?

Accepted Answer

A) Licensed branding 
B) National positioning 
C) Family branding 
D) Private branding 
E) Intensive branding 
A) Licensed branding 
B) National positioning 
C) Family branding 
D) Private branding 
E) Intensive branding

Question 19

The differences between Golden Harvest brand canning jars and Mason brand canning jars is not readily visible.Both are made of heavy glass that will not break easily.Through its advertising Golden Harvest advertises that its jars are made with a glass that is 100 percent free of all impurities.In this way,Golden Harvest is using _____ to differentiate its product from those of the Mason brand.

Accepted Answer

A) hidden difference 
B) differentiation cue 
C) imperceptible difference 
D) sensory cue 
E) perceptual filter 
A) hidden difference 
B) differentiation cue 
C) imperceptible difference 
D) sensory cue 
E) perceptual filter

Question 20

What is the second step in the market segmentation process? Discuss briefly.

Accepted Answer

Aggregating Market Segments: Once market

The North American Industry Classification System (NAICS)codes:

Consumers are immune to psychological pricing.

The process of market segmentation is a three-step process that begins with planning,then goes to product definition and ends with market identification.

The only place you can find Joe Boxer brand home products,targeting younger audiences and the Hispanic-oriented brand Thalia Sodi is at Kmart stores.Joe Boxer and Thalia Sodi are both examples of:

Network marketing is also called pyramid marketing.

To reach people who love to hunt,markets would use psychographic segmentation.

Differences between products that are readily apparent are called visible differences.

Exchange is the traditional trading of values between two entities facilitated by marketing.

What are the two steps that make up the market segmentation process?

With the common usage of personal computers and keyboards,electric typewriters and products to correct mistyped letters and symbols have entered the _____ stage of their product life cycle.

Explain the target marketing process.

With ____,marketers group people by their values,attitudes,personality and lifestyle.

What is the basic goal of any positioning strategy?

The basic goal of a positioning strategy is to:

The most recent trend in new candy bars is candy bars laded with caffeine.In March 2008,Hershey Company,a large candy manufacturer,introduced a brand of high-caffeinated candy under the Starbucks brand name.What type of banding strategy is Hershey's using with this new product?

What is the second step in the market segmentation process? Discuss briefly.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 4: Segmentation,Targeting,and the Marketing Mix

The North American Industry Classification System (NAICS)codes:

Consumers are immune to psychological pricing.

The process of market segmentation is a three-step process that begins with planning,then goes to product definition and ends with market identification.

The only place you can find Joe Boxer brand home products,targeting younger audiences and the Hispanic-oriented brand Thalia Sodi is at Kmart stores.Joe Boxer and Thalia Sodi are both examples of:

Network marketing is also called pyramid marketing.

To reach people who love to hunt,markets would use psychographic segmentation.

Differences between products that are readily apparent are called visible differences.

Exchange is the traditional trading of values between two entities facilitated by marketing.

What are the two steps that make up the market segmentation process?

With the common usage of personal computers and keyboards,electric typewriters and products to correct mistyped letters and symbols have entered the _____ stage of their product life cycle.

Explain the target marketing process.

With ____,marketers group people by their values,attitudes,personality and lifestyle.

What is the basic goal of any positioning strategy?

The basic goal of a positioning strategy is to:

The most recent trend in new candy bars is candy bars laded with caffeine.In March 2008,Hershey Company,a large candy manufacturer,introduced a brand of high-caffeinated candy under the Starbucks brand name.What type of banding strategy is Hershey's using with this new product?

What is the second step in the market segmentation process? Discuss briefly.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters