Exam 4: Segmentation,Targeting,and the Marketing Mix

Bose manufactures and markets home theater systems surround sound stereos and audio accessories.The company prices its products higher than most other brands on the market to make its products seem more valuable and of a higher quality.In other words,Bose uses:

A promotion was launched to position French's as a fun line of condiments for a variety of everyday usage occasions.Its promotions showed vignettes of families,children and older Americans enjoying foods flavored with French's Deli Style,Dijon Style and Honey Mustard flavors as well as its Classic Yellow mustard.The fact that all of these mustards have the French's brand is an example of:

List in order the four major stages in the product life cycle.

Psychographics are useful in the marketing of all products.

When the manufacturer of Kikkoman brand soy sauce introduced Kikkoman brand low-sodium soy sauce,it used private labeling.

Maiden form Brands is a global intimate apparel company that designs,sources and markets intimate apparel products such as bras,panties and "shape wear" under the Maiden form,Flexes,Layette,Sweet Nothings,Rendezvous,Subtract,Body mates and Self Expressions brand names.Which branding strategy does Maiden form use?

Home builders are using _____ segmentation to target people over 55 with homes that have wheelchair-friendly door widths,lever door handles,roll-out shelves,raised toilets and direct 911 wiring.

Explain how the concept of shared characteristics relates to the marketing segmentation process.

One of the primary roles of advertising is to communicate product utility.

A pizza restaurant buys fountain Coca-Cola,which it sells to its customers.The pizza restaurant is an example of a(n):

A target market can be classified into two types,namely,consumer markets and business markets.

The target market for Fulla,a doll designed to embody the image of a proper Muslim woman is Arab parents.

List the most important factors for advertising success.

A marketer of Kikkoman brand soy sauce would need to stimulate selective demand for its new line of low-sodium sauces.

When Hannah buys almond soap from a vendor at an arts and crafts show and the vendor that sells the soap is actually the person who made the soap from scratch,it is an example of:

The Values and Lifestyles (VALS)typology uses a two-dimensional structure based on:

Which out of the following factors is one of the bases for making purchase decisions in the business market and should be emphasized in their promotional appeals?

Consumer demand for a whole product category such as DVD players,pickles or laptop computers is called _____ demand.

_____ is the totality of what consumers,distributors,dealers and competitors feel and think about a brand over an extended period of time.

Before starting Pedigree Pajamas,the owner of the company realized that he was treating his dog as if it were a child and that a lot of his friends did the same thing.So in what he perceived as a dog-friendly environment,he launched a line of doggie pajamas-available from size 6 for Chihuahuas to size 30 for Great Danes.The ads for Pedigree Pajamas had to convince people that dogs slept better in pajamas.A product that has to create primary demand is more than likely in the _____ stage of the product life cycle.