Question 1

The value of a product relative to its weight and volume is called its ________.

Accepted Answer

A) face value 
B) value investing 
C) real value 
D) value density 
A) face value 
B) value investing 
C) real value 
D) value density

Question 2

Scenario: Scooters Inc.
Scooters Inc.is a producer of pricey scooters.The company's profits come mostly from the sales of its luxury line that caters to the esteem needs of the rich population.Ben Driven,vice president of marketing for Scooters Inc.,has been asked to review the company's pricing strategy.
-Because Scooters Inc.caters to a very narrow niche of wealthy individuals,the CEO is interested in implementing a worldwide pricing scheme.Which of the following is most likely a reason for the establishment of such a scheme?

Accepted Answer

A) Their production costs differ from market to market. 
B) The currency values fluctuate fairly predictably. 
C) Their distribution channels are lengthy in each market. 
D) Their customers have similar levels of purchasing power. 
A) Their production costs differ from market to market. 
B) The currency values fluctuate fairly predictably. 
C) Their distribution channels are lengthy in each market. 
D) Their customers have similar levels of purchasing power.

Question 3

Which of the following is also known as direct marketing?

Accepted Answer

A) an intensive channel 
B) an exclusive channel 
C) a zero-level channel 
D) a two-level channel 
A) an intensive channel 
B) an exclusive channel 
C) a zero-level channel 
D) a two-level channel

Question 4

Which of the following is implied by a product with a low value density?

Accepted Answer

A) the distribution system is more localized 
B) the product is more valuable 
C) the cost of shipping the product is negligible 
D) the product is processed in areas away from their original locations 
A) the distribution system is more localized 
B) the product is more valuable 
C) the cost of shipping the product is negligible 
D) the product is processed in areas away from their original locations

Question 5

A pricing policy in which one selling price is established for all international markets is called ________.

Accepted Answer

A) dual pricing 
B) value-based pricing 
C) worldwide pricing 
D) target pricing 
A) dual pricing 
B) value-based pricing 
C) worldwide pricing 
D) target pricing

Question 6

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

Accepted Answer

A) pull strategy 
B) push strategy 
C) retrenchment strategy 
D) stability strategy 
A) pull strategy 
B) push strategy 
C) retrenchment strategy 
D) stability strategy

Question 7

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n)________.

Accepted Answer

A) one-level channel 
B) zero-level channel 
C) exclusive channel 
D) intensive channel 
A) one-level channel 
B) zero-level channel 
C) exclusive channel 
D) intensive channel

Question 8

________ refers to the number of intermediaries between producer and buyer.

Accepted Answer

A) Critical path 
B) Channel length 
C) Frequency 
D) Value density 
A) Critical path 
B) Channel length 
C) Frequency 
D) Value density

Question 9

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Accepted Answer

A) True 
 B)False

Question 10

Firms that standardize their advertising usually control campaigns from the home office.

Accepted Answer

A) True 
 B)False

Question 11

How can a lack of market understanding,theft,and corruption affect distribution?

Accepted Answer

Lack of Market Understanding-Companies c

Question 12

The value customers obtain from a product is heavily influenced by the image of the country in which the product is manufactured.

Accepted Answer

A) True 
 B)False

Question 13

________ are imitation products passed off as legitimate trademarks,patents,or copyrighted works.

Accepted Answer

A) Giffen goods 
B) Counterfeit goods 
C) Inferior goods 
D) Intangible goods 
A) Giffen goods 
B) Counterfeit goods 
C) Inferior goods 
D) Intangible goods

Question 14

Scenario: Old World Ltd.
Old World Ltd.,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-Old World should pursue a(n)________ channel if it decides to greatly intensify its direct marketing efforts.

Accepted Answer

A) intensive 
B) one-level 
C) zero-level 
D) selective 
A) intensive 
B) one-level 
C) zero-level 
D) selective

Question 15

Explain the primary concerns of managers when establishing distribution policies.

Accepted Answer

Managers consider two overriding concern

Question 16

Using examples,explain the circular process of marketing communication.

Accepted Answer

The process of sending promotional messa

Question 17

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Accepted Answer

A) worldwide price 
B) transfer price 
C) dual price 
D) arm's length price 
A) worldwide price 
B) transfer price 
C) dual price 
D) arm's length price

Question 18

Which of the following is among the most commonly counterfeited products?

Accepted Answer

A) aircraft parts 
B) watches 
C) surgical equipment 
D) medicines 
A) aircraft parts 
B) watches 
C) surgical equipment 
D) medicines

Question 19

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

Accepted Answer

Product/Communications Extension (Dual E

Question 20

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

Accepted Answer

A) product/communications extension 
B) product extension/communications adaptation 
C) product adaptation/communications extension 
D) product/communications adaptation 
A) product/communications extension 
B) product extension/communications adaptation 
C) product adaptation/communications extension 
D) product/communications adaptation

The value of a product relative to its weight and volume is called its ________.

Which of the following is also known as direct marketing?

Which of the following is implied by a product with a low value density?

A pricing policy in which one selling price is established for all international markets is called ________.

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n)________.

________ refers to the number of intermediaries between producer and buyer.

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Firms that standardize their advertising usually control campaigns from the home office.

How can a lack of market understanding,theft,and corruption affect distribution?

The value customers obtain from a product is heavily influenced by the image of the country in which the product is manufactured.

________ are imitation products passed off as legitimate trademarks,patents,or copyrighted works.

Explain the primary concerns of managers when establishing distribution policies.

Using examples,explain the circular process of marketing communication.

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Which of the following is among the most commonly counterfeited products?

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

Globalization

Cross-Cultural Business

Politics,Law,and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

The value of a product relative to its weight and volume is called its ________.

Which of the following is also known as direct marketing?

Which of the following is implied by a product with a low value density?

A pricing policy in which one selling price is established for all international markets is called ________.

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n)________.

________ refers to the number of intermediaries between producer and buyer.

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Firms that standardize their advertising usually control campaigns from the home office.

How can a lack of market understanding,theft,and corruption affect distribution?

The value customers obtain from a product is heavily influenced by the image of the country in which the product is manufactured.

________ are imitation products passed off as legitimate trademarks,patents,or copyrighted works.

Explain the primary concerns of managers when establishing distribution policies.

Using examples,explain the circular process of marketing communication.

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Which of the following is among the most commonly counterfeited products?

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

Globalization

Cross-Cultural Business

Politics,Law,and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters