Question 1

Which of the following products has a low value-density ratio?

Accepted Answer

A) semiconductors 
B) emerald 
C) crude oil 
D) premium perfumes 
A) semiconductors 
B) emerald 
C) crude oil 
D) premium perfumes

Question 2

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

Accepted Answer

A) dual extension method 
B) product extension/communications adaptation method 
C) product adaptation/communications extension method 
D) dual adaptation method 
A) dual extension method 
B) product extension/communications adaptation method 
C) product adaptation/communications extension method 
D) dual adaptation method

Question 3

Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-If Silk Industries is interested in creating buyer demand that will encourage channel members to stock its products,it should employ ________.

Accepted Answer

A) a pull strategy 
B) a push strategy 
C) horizontal integration 
D) vertical integration 
A) a pull strategy 
B) a push strategy 
C) horizontal integration 
D) vertical integration

Question 4

When a product has a higher selling price in the target market than it does in the home market or the country where production takes place,it is called ________.

Accepted Answer

A) price skimming 
B) price escalation 
C) price dispersion 
D) price fixing 
A) price skimming 
B) price escalation 
C) price dispersion 
D) price fixing

Question 5

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

Accepted Answer

A) channel members wield relatively lesser power compared to that of producers 
B) buyers display a great deal of brand loyalty to a particular product 
C) distribution channels are short 
D) buyers need to be informed about the features of a product before purchase 
A) channel members wield relatively lesser power compared to that of producers 
B) buyers display a great deal of brand loyalty to a particular product 
C) distribution channels are short 
D) buyers need to be informed about the features of a product before purchase

Question 6

Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-Which of the following would be most appropriate for its consumer product line?

Accepted Answer

A) horizontal integration 
B) vertical integration 
C) push strategy 
D) pull strategy 
A) horizontal integration 
B) vertical integration 
C) push strategy 
D) pull strategy

Question 7

Which of the following is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

Accepted Answer

A) black market 
B) niche market 
C) two-sided market 
D) vertical market 
A) black market 
B) niche market 
C) two-sided market 
D) vertical market

Question 8

A company that makes its marketing program elements uniform,targeting an entire region with similar products,is demonstrating ________.

Accepted Answer

A) customization 
B) segmentation 
C) standardization 
D) differentiation 
A) customization 
B) segmentation 
C) standardization 
D) differentiation

Question 9

The lower a product's value density,the more localized is the distribution system for that product.

Accepted Answer

A) True 
 B)False

Question 10

Product differentiation is more likely when nations share the same level of economic development.

Accepted Answer

A) True 
 B)False

Question 11

Counterfeiting is common among highly visible brand-name consumer goods.

Accepted Answer

A) True 
 B)False

Question 12

In marketing,distribution is the process of sending promotional messages about products to target markets.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

Accepted Answer

A) differentiation strategy 
B) retrenchment strategy 
C) push strategy 
D) pull strategy 
A) differentiation strategy 
B) retrenchment strategy 
C) push strategy 
D) pull strategy

Question 14

How does the dual extension method work as a promotional strategy?

Accepted Answer

A product/communications extension (dual

Question 15

A push strategy is the most efficient promotional strategy when distribution channels are lengthy.

Accepted Answer

A) True 
 B)False

Question 16

Companies along a distribution channel that work together in delivering products to customers are called ________.

Accepted Answer

A) subsidiaries 
B) intermediaries 
C) value chains 
D) value networks 
A) subsidiaries 
B) intermediaries 
C) value chains 
D) value networks

Question 17

Governments in developing countries impose fewer consumer protection laws in order to ________.

Accepted Answer

A) hold down production costs and consumer prices 
B) enable companies to focus on profit-making exclusively 
C) decrease the flow of foreign direct investment into the country 
D) decrease the complexity of the legal procedures for foreign direct investment 
A) hold down production costs and consumer prices 
B) enable companies to focus on profit-making exclusively 
C) decrease the flow of foreign direct investment into the country 
D) decrease the complexity of the legal procedures for foreign direct investment

Question 18

Briefly discuss the effects of globalization on international marketing activities and explain how a dual adaption method works as a promotional strategy.

Accepted Answer

Globalization is transforming the way in

Question 19

Which of the following is true of the value densities of products?

Accepted Answer

A) The cost of transporting goods with high value-density ratios is high relative to their value. 
B) Products with high value-density ratios are integrated into the manufacturing process at points close to their original locations. 
C) Most commodities,including cement,iron ore,and crude oil,have high value-density ratios. 
D) The lower a product's value density,the more localized the distribution system. 
A) The cost of transporting goods with high value-density ratios is high relative to their value. 
B) Products with high value-density ratios are integrated into the manufacturing process at points close to their original locations. 
C) Most commodities,including cement,iron ore,and crude oil,have high value-density ratios. 
D) The lower a product's value density,the more localized the distribution system.

Question 20

By ignoring important cultural nuances,companies can inadvertently decrease the potential for noise that can cloud the audience's understanding of their promotional message.

Accepted Answer

A) True 
 B)False

Which of the following products has a low value-density ratio?

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

When a product has a higher selling price in the target market than it does in the home market or the country where production takes place,it is called ________.

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

Which of the following is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

A company that makes its marketing program elements uniform,targeting an entire region with similar products,is demonstrating ________.

The lower a product's value density,the more localized is the distribution system for that product.

Product differentiation is more likely when nations share the same level of economic development.

Counterfeiting is common among highly visible brand-name consumer goods.

In marketing,distribution is the process of sending promotional messages about products to target markets.

Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

How does the dual extension method work as a promotional strategy?

A push strategy is the most efficient promotional strategy when distribution channels are lengthy.

Companies along a distribution channel that work together in delivering products to customers are called ________.

Governments in developing countries impose fewer consumer protection laws in order to ________.

Briefly discuss the effects of globalization on international marketing activities and explain how a dual adaption method works as a promotional strategy.

Which of the following is true of the value densities of products?

By ignoring important cultural nuances,companies can inadvertently decrease the potential for noise that can cloud the audience's understanding of their promotional message.

Globalization

Cross-Cultural Business

Politics,Law,and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

Which of the following products has a low value-density ratio?

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

When a product has a higher selling price in the target market than it does in the home market or the country where production takes place,it is called ________.

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

Which of the following is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

A company that makes its marketing program elements uniform,targeting an entire region with similar products,is demonstrating ________.

The lower a product's value density,the more localized is the distribution system for that product.

Product differentiation is more likely when nations share the same level of economic development.

Counterfeiting is common among highly visible brand-name consumer goods.

In marketing,distribution is the process of sending promotional messages about products to target markets.

Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

How does the dual extension method work as a promotional strategy?

A push strategy is the most efficient promotional strategy when distribution channels are lengthy.

Companies along a distribution channel that work together in delivering products to customers are called ________.

Governments in developing countries impose fewer consumer protection laws in order to ________.

Briefly discuss the effects of globalization on international marketing activities and explain how a dual adaption method works as a promotional strategy.

Which of the following is true of the value densities of products?

By ignoring important cultural nuances,companies can inadvertently decrease the potential for noise that can cloud the audience's understanding of their promotional message.

Globalization

Cross-Cultural Business

Politics,Law,and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters