Question 1

Antidumping tariffs punish producers in the offending nation by increasing the price of their products to a fairer level.

Accepted Answer

A) True 
 B)False  True

Question 2

The process of sending messages about products to target markets is called ________.

Accepted Answer

A) customer relations 
B) customer service 
C) market segmentation 
D) marketing communication 
A) customer relations 
B) customer service 
C) market segmentation 
D) marketing communication D

Question 3

The more intermediaries there are in a distribution channel,the less costly the channel becomes.

Accepted Answer

A) True 
 B)False  False

Question 4

As a promotional strategy,manufacturers of products that are commonly sold through department and grocery stores often use ________.

Accepted Answer

A) a push strategy 
B) a pull strategy 
C) retrenchment strategy 
D) stability strategy 
A) a push strategy 
B) a pull strategy 
C) retrenchment strategy 
D) stability strategy

Question 5

Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-If Silk Industries pressures channel members to carry a product and promote it to final users,it is using ________.

Accepted Answer

A) pull strategy 
B) push strategy 
C) vertical integration 
D) horizontal integration 
A) pull strategy 
B) push strategy 
C) vertical integration 
D) horizontal integration

Question 6

Which of the following circumstances would best require a push strategy to be implemented for product promotion?

Accepted Answer

A) channel members wield a great deal of power relative to that of producers 
B) distribution channels are lengthy 
C) buyers display a great deal of brand loyalty to particular product 
D) products in question are industrial goods 
A) channel members wield a great deal of power relative to that of producers 
B) distribution channels are lengthy 
C) buyers display a great deal of brand loyalty to particular product 
D) products in question are industrial goods

Question 7

Scenario: Old World Ltd.
Old World Ltd.,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers,it should consider a(n)________ channel.

Accepted Answer

A) intensive 
B) exclusive 
C) two-level 
D) selective 
A) intensive 
B) exclusive 
C) two-level 
D) selective

Question 8

Which of the following refers to planning,implementing,and controlling the physical flow of a product from its point of origin to its point of consumption?

Accepted Answer

A) customization 
B) distribution 
C) communication 
D) promotion 
A) customization 
B) distribution 
C) communication 
D) promotion

Question 9

A ________ is used for a product's promotion when there are many levels of intermediaries in its distribution channel.

Accepted Answer

A) push strategy 
B) pull strategy 
C) retrenchment strategy 
D) stability strategy 
A) push strategy 
B) pull strategy 
C) retrenchment strategy 
D) stability strategy

Question 10

Which of the following reflects the correct sequence of the marketing communication process?

Accepted Answer

A) promotional message; encoding; decoding; feedback 
B) encoding; promotional message; decoding; feedback 
C) promotional message; decoding; feedback; encoding 
D) encoding; decoding; promotional message; feedback 
A) promotional message; encoding; decoding; feedback 
B) encoding; promotional message; decoding; feedback 
C) promotional message; decoding; feedback; encoding 
D) encoding; decoding; promotional message; feedback

Question 11

Which of the following communication strategies uses the same home-market product and marketing promotion in target markets?

Accepted Answer

A) product/communications extension 
B) product extension/communications adaptation 
C) product adaptation/communications extension 
D) product/communications adaptation 
A) product/communications extension 
B) product extension/communications adaptation 
C) product adaptation/communications extension 
D) product/communications adaptation

Question 12

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Accepted Answer

A pricing policy in which one selling pr

Question 13

Which of the following statements is true about international promotions?

Accepted Answer

A) Most companies standardize all aspects of their international promotions to cut costs. 
B) Firms that standardize advertising often control campaigns from the home office. 
C) Companies that adapt their advertising to different markets project a consistent brand image. 
D) Companies discourage blending product and promotional strategies in a communication process. 
A) Most companies standardize all aspects of their international promotions to cut costs. 
B) Firms that standardize advertising often control campaigns from the home office. 
C) Companies that adapt their advertising to different markets project a consistent brand image. 
D) Companies discourage blending product and promotional strategies in a communication process.

Question 14

Which of the following is true of counterfeit goods?

Accepted Answer

A) Developed nations normally have the most active counterfeiting markets. 
B) Counterfeiting is more common among less visible local brands than global brands. 
C) Most counterfeit products are imitations of products that normally enjoy legal protection. 
D) Engineered industrial components and medicines are among the few categories of products that cannot be counterfeited. 
A) Developed nations normally have the most active counterfeiting markets. 
B) Counterfeiting is more common among less visible local brands than global brands. 
C) Most counterfeit products are imitations of products that normally enjoy legal protection. 
D) Engineered industrial components and medicines are among the few categories of products that cannot be counterfeited.

Question 15

Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Accepted Answer

A) True 
 B)False

Question 16

The marketing communication process involves encoding and decoding of the promotional message.

Accepted Answer

A) True 
 B)False

Question 17

A(n)________ channel gives producers a good deal of control over the sale of their product by channel members such as wholesalers and retailers.

Accepted Answer

A) exclusive 
B) intensive 
C) two-level 
D) selective 
A) exclusive 
B) intensive 
C) two-level 
D) selective

Question 18

Scenario: Scooters Inc.
Scooters Inc.is a producer of pricey scooters.The company's profits come mostly from the sales of its luxury line that caters to the esteem needs of the rich population.Ben Driven,vice president of marketing for Scooters Inc.,has been asked to review the company's pricing strategy.
-Scooters Inc.has traditionally sold its products at one price in the domestic market and at another price in export markets,which is called a(n)________ pricing strategy.

Accepted Answer

A) target 
B) value 
C) dual 
D) arm's length 
A) target 
B) value 
C) dual 
D) arm's length

Question 19

A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.

Accepted Answer

A) dual pricing 
B) cost-plus pricing 
C) penetration pricing 
D) premium pricing 
A) dual pricing 
B) cost-plus pricing 
C) penetration pricing 
D) premium pricing

Question 20

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users?

Accepted Answer

A) push strategy 
B) pull strategy 
C) retrenchment strategy 
D) differentiation strategy 
A) push strategy 
B) pull strategy 
C) retrenchment strategy 
D) differentiation strategy

Antidumping tariffs punish producers in the offending nation by increasing the price of their products to a fairer level.

The process of sending messages about products to target markets is called ________.

The more intermediaries there are in a distribution channel,the less costly the channel becomes.

As a promotional strategy,manufacturers of products that are commonly sold through department and grocery stores often use ________.

Which of the following circumstances would best require a push strategy to be implemented for product promotion?

Which of the following refers to planning,implementing,and controlling the physical flow of a product from its point of origin to its point of consumption?

A ________ is used for a product's promotion when there are many levels of intermediaries in its distribution channel.

Which of the following reflects the correct sequence of the marketing communication process?

Which of the following communication strategies uses the same home-market product and marketing promotion in target markets?

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Which of the following statements is true about international promotions?

Which of the following is true of counterfeit goods?

Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

The marketing communication process involves encoding and decoding of the promotional message.

A(n)________ channel gives producers a good deal of control over the sale of their product by channel members such as wholesalers and retailers.

A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users?

Globalization

Cross-Cultural Business

Politics,Law,and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

Antidumping tariffs punish producers in the offending nation by increasing the price of their products to a fairer level.

The process of sending messages about products to target markets is called ________.

The more intermediaries there are in a distribution channel,the less costly the channel becomes.

As a promotional strategy,manufacturers of products that are commonly sold through department and grocery stores often use ________.

Which of the following circumstances would best require a push strategy to be implemented for product promotion?

Which of the following refers to planning,implementing,and controlling the physical flow of a product from its point of origin to its point of consumption?

A ________ is used for a product's promotion when there are many levels of intermediaries in its distribution channel.

Which of the following reflects the correct sequence of the marketing communication process?

Which of the following communication strategies uses the same home-market product and marketing promotion in target markets?

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Which of the following statements is true about international promotions?

Which of the following is true of counterfeit goods?

Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

The marketing communication process involves encoding and decoding of the promotional message.

A(n)________ channel gives producers a good deal of control over the sale of their product by channel members such as wholesalers and retailers.

A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users?

Globalization

Cross-Cultural Business

Politics,Law,and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters