Exam 14: Developing and Marketing Products

A(n)________ channel places a single intermediary between the producer and the buyer.

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Which of the following occurs when an idea to be communicated is translated into images,words,and symbols?

Describe any four factors that affect international product strategies.

Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.

Product life cycles are becoming shorter because companies are undertaking new product development at an increasingly rapid pace.

A(n)________ channel provides buyers with location convenience because of the large number of outlets through which a product is sold.

The product adaptation/communications extension method adapts both the product and its marketing communication to suit the target market.

Discuss how a national business environment can influence a firm's decision to standardize or differentiate its product.How do cultural differences impact product strategies?

All company and product brand names are made up of semantic elements or language building blocks called ________.

An arm's length price is the price that is charged for products sold among a company's divisions or subsidiaries.

Dual extension method extends the same home-market product and marketing promotion into target markets.

The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling,advertising,public relations,and direct marketing.

What is value density and what is its impact on an organization's distribution policy?

A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n)________.

A brand name can function as a legal property.

Which of the following communication strategies adapts a product to the requirements of the international market while retaining its original marketing communication?

Scenario: Old World Ltd. Old World Ltd.,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions. -If Old World adopts different selling prices in export markets than it has in the British market,it would be following a ________ pricing strategy.

The physical path a product follows on its way to customers is called a(n)________.

Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?